If you are looking for a quick summer read for your long awaited vacation. Boston’s own Ben Mezrich, takes you on a wild ride in “The Accidental Billionaires: The Founding of Facebook A Tale of Sex, Money, Genius and Betrayal”. Amazing journey from Harvard, to the Valley and something for everyone in-between. Enjoy your summer vacation!
Would You Trust Your Traditional Marketing To An Intern?
I monitor a lot of job sites to see who is hiring when it comes to social media. Personally I find it interesting to see which companies are looking, how they are structured, and on occasion I am able to pick up a client or two. One trend I have been seeing an increase in is the number of companies looking for interns to completely run their social media. In …
Thursday, July 23, 2009 @ 6:24 am by Kevin
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Using Social Media in a Major Library System
Since the launch of this site I have wanted to interview people that are using social media in an interesting way. Not the same social media people that other social media people interview over and over but people that are applying technology and strategy in their day to day jobs. This week I have Emily Clasper whom I have known since I was four and faces the challenges of deploying …
Tuesday, July 14, 2009 @ 8:58 am by Kevin
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Social Media Isn’t A Magic Loogie
Once again I am behind on commenting about something I saw posted that got my dander up. (Does anyone make references to their dander anymore?) Business Week had a post called, “Beware Social Media Marketing Myths” that was geared towards the small business owner and some of misleading thoughts on social media. While I don’t think the author Gene Marks was completely off the mark there were a few points …
Thursday, July 9, 2009 @ 9:42 am by Kevin
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How I retained the first result for my name on Google Profiles
Recently I moved decided to open a new Google account to use that had a much more professional sounding name. Originally when I set up my Gmail account years ago it was for a humor site and the username wasn’t something that I wanted to indentify with anymore. (“Sexyman6969” apparently isn’t very professional sounding…. Just kidding, it wasn’t that bad.) Since I set up the account I really liked using …
Wednesday, July 8, 2009 @ 10:03 am by Kevin
2 comments
Thinking Strategically: Listen
When you have your goals in mind the next thing you need to do is listen. Monitor what is being said about you, monitor what is being said about your area of interest, read about some of the tools you are considering, and see what other people in your niche are doing. Listening directs you to where you can accomplish your goals. It teaches you about the success of others …
Thursday, July 2, 2009 @ 7:00 am by Kevin
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