Staggering SMS Statistics: 4.1 Billion SMS sent daily in the US alone 740 Billion SMS sent first half of 2009 in the US alone Over 137 million US data subscribers are active SMSers Now the question is how does this technology relate to your marketing goals? There are a million things you can do with SMS, but to start off let’s just focus on introducing it as an interactive …
SEO For WordPress Step Four: Implementing Your Strategy
We’ve established our goals, done our research, and have devised our strategy… it is now time to implement it. 1) Install the proper plugins. There are tons of wonderful plugins available for WordPress when it comes to SEO management. I am sure there are ones that I may not be using that are the bee knees. (I just wanted to say bees knees once.) The ones that I recommend are …
Tuesday, August 11, 2009 @ 11:06 am by Kevin
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One Hand Washes the Other
With the proliferation of Smartphones offering features on the fly like GPS, touch screens, video recording and high quality cameras, a potential groundbreaking evolution is taking place when mobile phone manufactures and social networks become allies. With the average person spending 20 minutes a day on Facebook alone, this type of consumer interaction will be pivotal in the growth of both mediums creating a more social web. Social networks want …
Tuesday, August 11, 2009 @ 10:07 am by Tim
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SEO For WordPress Step Three: Create Your Strategy
Now that you have set your goals and have done your research it is time to begin to map out your complete strategy. First take your spreadsheet with all of your URLS and create columns for the following information: Title- This is the title of the post/page. With the plugins we will be using in the next step it is not what people see on the page as the page/post …
Friday, August 7, 2009 @ 7:14 am by Kevin
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SEO For WordPress Step Two: Do Your Research
Now that you have determined your goals for your SEO overhaul it is time to do a little research before you develop your strategy. First do a little research on yourself. 1) Run your site through website grader. While I agree with most SEO industry people that website grader is a very general tool and dangerous in that it could lead to false complacency it is still good enough to …
Thursday, August 6, 2009 @ 6:51 am by Kevin
Is ESPN doing the right thing by cracking down on Twitter?
There has been a lot of talk about the new ESPN corporate policy on cracking down on Twitter and what their on air talent can produce to share with the masses. In some of the comments on these posts I have seen people throw out the typical “well these conversations are happening whether they like it or not” or “another company that doesn’t get it” or other typical things when …
Wednesday, August 5, 2009 @ 9:12 am by Kevin
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SEO For WordPress Step One: Determine Your Goals
I know I harp on the concept of goals way too much in this blog but when establishing your SEO strategy you need to determine your goals because it will create a roadmap for your strategy. If you aren’t sure how to determine your goals for SEO you can answer these two: 1) What keywords would you like to rank for? (start with 10-20) 2) Who are your competitors that …
Wednesday, August 5, 2009 @ 8:48 am by Kevin
The Value Of SEO And Your Blog
Last week I read a post on problogger.net where Darren had a conversation with someone who was telling him that SEO on a blog is overrated: Earlier today I had a debate via instant messaging with another blogger who told me that Search Engine Optimization doesn’t make any difference any more. They argued that you just need to provide good content and search engine rankings look after themselves. Darren clearly …
Tuesday, August 4, 2009 @ 10:17 am by Kevin
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DvDepot
Coming Soon
Sunday, August 2, 2009 @ 11:41 am by Kevin
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Social Media Response Plan
One of the most common questions I get asked by clients is, “How do you deal when something negative is written about you on the web?” While each situation is different I wanted to create some basic social media response plan on how to typically respond and deal with negative posts in social media. 1) Evaluate the commentary- The first thing you need to do is understand what the blogger …
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