Lately I have been doing a lot of work that requires me to research for hours in front of the computer. I decided instead of listening to music (I still can’t figure out how I can be sick of my iTunes when I have like 60GB worth of music) that I would listen to different presentations on the web about WordPress and Social Media. To be honest I have had …
Rethinking Brands in Public
One of today’s visionary minds, Seth Godin, creator of Squidoo, a publishing platform and community that makes it easy for you to create “lenses” online (lenses are pages, kind of like flyers or signposts or overview articles, that gather everything you know about your topic of interest–and snap it all into focus). Last week, Seth and his team launched Brands in Public. Their objective at first glance was to consolidate …
Mobile Web vs. Mobile Apps
Mobile continues to defy gravity. One of the reasons for this recent ascension into superstardom has been the perceived growth of mobile applications, along with the growth in Smartphone adoption. With over 2.5 billion downloads and 85,000 applications to choose from in apples app store, it is hard to deny these numbers.
Free! Got Me Thinking
On my summer reading list this year was “Free: The Future of a Radical Price” by Chris Anderson. I really enjoyed this book, it was an interesting read on the history of free, where it is going, and the different shapes it takes. While I might be a couple of months late to the fray that Free caused I still wanted to share some of my observations specifically around the …
Mobile Marketing: Top 10 Terms Every Marketer Should Know
1.) Short Code – 3-6 number phone numbers for sending SMS or MMS messages 2.) WAP Site – Wireless Application Protocol Site or mobile website 3.) Mobile Analytics – WAP and Application analytics providers such as Motally and Bango 4.) MMA – Mobile Marketing Association http://mmaglobal.com/main 5.) 2D Barcode – Funny looking barcodes that gives the user more information about something by either scanning the code with an application or …
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