This Guy Here is Dead… Cross Him Off Then

(Sorry I had to quote Major League, it is the first thing that popped into my head.) When Facebook shifted to a new system for feeds there were a few other changes that occurred. One of them was a second level of recommendation on the right hand sidebar where not only was Facebook suggesting friends but people you should connect with engage. The goal is obviously to get people that …

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Thursday, October 29, 2009 @ 10:01 am by Kevin
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Hanging 10 with Google Wave

By now most people have heard some of the hoopla about Google’s latest brainchild Wave, the most hyped product on the Internet since Gmail. With a limited number of invites available, we’ve actually been lucky enough to spend sometime collaborating on the new tool. From first pass, it’s a lonely place as only a few hundred thousand people have been invited to join. The main reason is scalability, Google needs to figure out how to handle the massive growth of information that it has to host in each wave. The main premise behind Wave is ‘what would e-mail look like if it was invented today.

Wednesday, October 28, 2009 @ 6:58 am by Tim

Should We Expect More From Social Media Conferences?

Last week I returned from Blog World Expo and have been sorting out what I thought about the event and social media events in general. On the one hand I like going to the events on a networking level because I get to meet new people who I would have never run into and establish new relationships on not only a business level but on a friendship one. It is …

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Tuesday, October 27, 2009 @ 8:31 am by Kevin

Your Branding and Consistency of Your Message Matters

I have a client that had an identity crisis. Their company has had a few name changes… or I should say “versions” of their name over the years and it bled over to their social media accounts. The name of their profiles and avatars on different sites varied site by site with very little consistency except for the latest accounts which started to use the new logo from their site. …

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Wednesday, October 21, 2009 @ 7:31 am by Kevin

Mobile Marketing: MMS Explained

MMS is simply an extension of SMS, however instead of just sending simple text data a user has the ability to send multimedia (video, pictures, audio, rich text).  As you can imagine, since there is a lot more data that’s involved when sending a video vs. sending simple text, the carrier’s get a little nervous of what and how much is running through their pipes. Pros: Can deliver multimedia files …

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Tuesday, October 20, 2009 @ 7:56 am by Tim

My Blog World Expo Presentation

Here is the slide deck of presentation from Blog World Expo. Getting Rich With The NIche View more presentations from Kevin Palmer.

Sunday, October 18, 2009 @ 6:58 am by Kevin

A little experiment involving social proof

One of my favorite concepts that ties directly into social media is the idea of social proof. Social proof can come in many forms on the social web but the form I want to talk about today is subscribers and followers. I always find it interesting that at a certain point people are more apt to follow or assign value to another person based on the audience or perceived audience they …

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Friday, October 16, 2009 @ 6:29 am by Kevin

Mobile Marketing: Do I Need a Dedicated Short Code?

The most obvious qualifying question we ask clients is – How big is your budget? There is a simple break even depending on who you go with and what you negotiate with your aggregator. As aggregators make money off messaging volume, they set up monthly minimums for their dedicated short code customers. You can typically get them down to about $3,000 per month which typically includes about 100,000 total messages. So the second qualifying question is – How much monthly volume do you anticipate? If you think it’s going to be anything more than 40k (one way) we would seriously consider going dedicated vs. shared. While it is costly, it gives you the flexibility to create anything you want and will provide greater economies of scale than going through a shared short code provider.

Friday, October 16, 2009 @ 4:49 am by Tim
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Thinking about creating a Facebook fan page? Don’t just jump in.

Over the last few weeks I have come across multiple tutorials on creating a Facebook fan page. None of these tutorials were exactly groundbreaking and they all essentially said the same thing. (You can import your RSS feed! Integrate Twitter! You can have conversations! People can share your stuff!) Another trait they have in common is that they completely ignored the fact that different Facebook pages have different default settings …

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Tuesday, October 13, 2009 @ 9:57 am by Kevin

Agency Partnerships

We have partnerships with over half a dozen marketing communications and public relations firms in the United States.

Saturday, October 10, 2009 @ 11:34 am by Kevin
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