The convergence of search and social is all the rage, over the last few weeks, since the announced deal for Google and Bing to show Tweets in their search results. I thought it would be appropriate for us to at least put a stake in the ground regarding our current opinion on the evolution of this topic.
Building a Killer Keyword List
1.) Competitors: Go to your competitor’s website(s) and click “View”>”Source” on your browser and view their meta tags for some keyword ideas: 2.) Keyword Tools: Use tools like Google Keyword Tool, Wordtracker, and Keyword Spy 3.) Punctuation: Google will recognize “women’s trek road bikes” and “womens trek road bikes.” Be sure to include any variation with hyphens or apostrophes. If you don’t, this won’t significantly affect your overall performance; it’s …
Android and Chrome: Two Peas in a Pod
As businesses continue to thrive from the expansion in web services, it’s amazing how much of our desktop computing is executed in the cloud. With Google strongly positioned as the leader in pro-bono web based computing, I find myself using everything from Gmail for multiple email addresses to GCalendar to Google RSS to most recently tinkering with Wave. Some of the “office” features, such as Google Docs, have some maturing …
They Just Don’t Get It
One of the problems of constantly reading social media and tech news is that you often get stuck in one line of thought that traditional companies “just don’t get it”. In our eyes these multibillion-dollar companies are “doing it wrong” because they are jumping on a shiny new technology or using the internet the way we do. Sometimes the criticism is absolutely right but more times than not the instant …
Adwords Campaign Structure Best Practices
To best manage your business online, Pay-Per-Click Marketing allows you to break up your products and services so you can have full control over what levers you wish to manipulate. Below is an outside view of what an average account may look like to give you and idea.
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