Working with all different sizes of clients has taught me a few valuable lessons, there is one lesson though holds true through the largest organization to the smallest of businesses. People want to be efficient. Well that is the nice way of saying it. One way to look at it is that people are inherently lazy and won’t do anything unless they have to. (See efficient sounds so much better, …
Intro Guide to Keyword Match Types
After developing your keyword list, you then need to think about what “match type” you will set your terms to. To define, Google has four different matching options that determine which Google searches trigger your ads to appear.
Novice's Checklist to Landing Page Optimization
5 steps that will give any novice the biggest bang for their Adwords buck. 1. Don’t Send Visitors to Your Homepage: An estimated 70+ percent of Adwords customers send all campaign clicks to their homepage. By and large, web visitors are lazy and want to find exactly what they’re looking for as fast as possible. Imagine you are searching for “delivery roses” and click on an Adword that sends you to …
What will the impact of WP Plugins be?
Yesterday I logged into WordPress and noticed that there were multiple updates available for my plugins. Nothing shocking considering the latest version of WordPress had just come out. When I upgraded the All in One SEO Pack plugin I noticed that there was a new update on the top of the plugin announcing that there was a “Pro Version” of the plugin through WP Plugins. I checked out the WP …
Google Goggles Review
Officially, I found out about the Google Goggles release on the MSNBC report last week along with the rest of the world. Unofficially, I’ve known Google has been investing heavily in their image search technology for about 18 months. In August of 2006
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