Below is a great Slideshare deck from TrendsSpotting, discussing the rapid evolution of the mobile device for 2010 and beyond. The Tweet style format covers mobile predictions and facts from some heavy hitters in the technology space including analysts from IDC, Morgan Stanley, Gartner, Mashable, GigaOM, eMarketer, and the Mobile Marketing Association.
View more documents from Taly Weiss.
#Twitter | Great deck covering the emerging mobile trends for 2010 http://ow.ly/YJtB http://is.gd/6GOMF
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Mobile Internet devices will outnumber PC Internet! RT @convertiv 2010 Mobile Trends http://retwt.me/1LDUf
This comment was originally posted on Twitter
I definitely agree that mobile marketing will boom in 2010. Personally, I have an iPhone and have many apps that already send me push notifications, so I am used to receiving a good amount of messages on my phone. I love knowing that i am hooked up to the Internet on my phone 24/7. I think this is a great opportunity for marketers. If they can target niche groups of consumers via their phones and allow them to click through the ad to their website, and even purchase something right on their phone, the buying process model will be completely revolutionized!
I definitely agree that mobile marketing will boom in 2010. Personally, I have an iPhone and have many apps that already send me push notifications, so I am used to receiving a good amount of messages on my phone. I love knowing that i am hooked up to the Internet on my phone 24/7. I think this is a great opportunity for marketers. If they can target niche groups of consumers via their phones and allow them to click through the ad to their website, and even purchase something right on their phone, the buying process model will be completely revolutionized!
If you are eager to be involved in the digital media space then keeping in tune with mobile devices is a smart way to stay connected. This device will completely change the way we interact with brands, communicate with our friends and work on a daily basis. This impact is already being felt, but there is a profound change on the horizon when 'the golden triangle' (search, social and real-time) continue to intersect.
Do you think if too many marketers turn to mobile advertising that consumers will soon learn how to tune out these messages as well? They sure know how to tune out traditional marketing techniques that worked ten years ago. It seems like a great concept with the emergence of smart phones and the dependence on phones 24/7 today, but may it not be as effective as we hope it to be?
If you are eager to be involved in the digital media space then keeping in tune with mobile devices is a smart way to stay connected. This device will completely change the way we interact with brands, communicate with our friends and work on a daily basis. This impact is already being felt, but there is a profound change on the horizon when 'the golden triangle' (search, social and real-time) continue to intersect.
Great discussion… I think consumers are already tuning out mobile ads on app networks like Admob and Jumptap. I have a friend with a very popular free iPhone app and he barely brings in much revenue from Admob commissions. In talking to some media buyer colleagues, from a brand perspective Admob has yet to deliver much value. I think for brands to be successful in mobile, they must try to engage with their users socially vs push marketing jargon on them… It will be interesting to see how augmented reality plays in this space over the next few years… perhaps if the branded messaging was within an augmented environment it may seem more valuable….but I'll believe it when I see it!!
Do you think if too many marketers turn to mobile advertising that consumers will soon learn how to tune out these messages as well? They sure know how to tune out traditional marketing techniques that worked ten years ago. It seems like a great concept with the emergence of smart phones and the dependence on phones 24/7 today, but may it not be as effective as we hope it to be?
Great discussion… I think consumers are already tuning out mobile ads on app networks like Admob and Jumptap. I have a friend with a very popular free iPhone app and he barely brings in much revenue from Admob commissions. In talking to some media buyer colleagues, from a brand perspective Admob has yet to deliver much value. I think for brands to be successful in mobile, they must try to engage with their users socially vs push marketing jargon on them… It will be interesting to see how augmented reality plays in this space over the next few years… perhaps if the branded messaging was within an augmented environment it may seem more valuable….but I'll believe it when I see it!!
Do you think if too many marketers turn to mobile advertising that consumers will soon learn how to tune out these messages as well? They sure know how to tune out traditional marketing techniques that worked ten years ago. It seems like a great concept with the emergence of smart phones and the dependence on phones 24/7 today, but may it not be as effective as we hope it to be?
Great discussion… I think consumers are already tuning out mobile ads on app networks like Admob and Jumptap. I have a friend with a very popular free iPhone app and he barely brings in much revenue from Admob commissions. In talking to some media buyer colleagues, from a brand perspective Admob has yet to deliver much value. I think for brands to be successful in mobile, they must try to engage with their users socially vs push marketing jargon on them… It will be interesting to see how augmented reality plays in this space over the next few years… perhaps if the branded messaging was within an augmented environment it may seem more valuable….but I'll believe it when I see it!!