Sometimes in life you look at the flaws or how things could have been to understand what may be next. With the all the speculation on the iPad release, its easy to focus on the downside. By now we’ve all heard of the imperfections: lack of flash support, no camera, no voice support (SMS and calling not supported) and no USB or microSD support. Sure, from the surface level, those …
Social Media Risk Analysis
There has been much debate recently about the level of exposure a brand should have on various social networks. Since we’re at the early stages of measuring the effectiveness of these environments, most organizations who are skeptical have used one of two approaches: a.) “Whack a mole” approach of spreading their company’s name all across the social web. b.) Refusing to participate in the conversation. Both usually end up in …
The Future of Publishing
Most industries are continually impacted by the emerging trends in digital and mobile media. The industry everyone continues to point towards is the publishing industry – questions are abound regarding just how long they can sustain their current business model. The million dollar question is, “What will publishing companies look like in the future?” People I know working in the print world took solace after watching this holistic video of …
Our Favorite Browser Plugins
As our online lives continue to be viewed through the browser and saved in the cloud, I thought it would be interesting to outline our favorite plugins. Similar to social widgets, users can add tons of functionality and customization through browser add-ons or plugins, which can make your surfing life a lot easier. Below are some of our favorite browser plugins. We would love to hear what everyone else depends …
Adwords Best Practices for Google Content Network
While the Google Content Network can certainly provide an advertiser with huge click volume, if not managed correctly, content ads can quickly drain your budget with minimal results. Below are a few best practices for managing Adwords campaigns within the Google Content Network: Replicate Campaigns for Content Only: From a campaign hierarchy perspective, I would recommend replicating your Search Network campaigns to Content Only campaigns and labeling them accordingly. For …
Developing a 'Risk it all to get it all' Mindset
This post is brought to you by Gen Y marketer and social media extraordinaire Kristin Dziadul of KDmedianow, follow her on twitter @KristinEDziadul for insightful digital media marketing tid-bits. Persistence. Integrity. Devotion. Passion. Hard-work. Risks. Vision. What do these words collectively mean? They are the ingrained attributes of a successful entrepreneur. The video below demonstrates how an entrepreneur’s vision must be more important than anything else in their world, and they …
Foursquare Going Mainstream?
Is Foursquare at the tipping point? Certainly within the blogger world they’ve received an insane amount of press over the past year. Thanks to the publicity, they’re now rumored to reach around 450,000 users and are gaining mainstream support. But, will mainstream users get enough value from “check-ins” to outweigh the inherent risks of making themselves susceptible to privacy invasion and over-sharing of personal information? While the highly advanced social …
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