By using landing page best practices, you will have a nice head start in creating an effective landing page, however landing page optimization is an ongoing process of continuous tweaking and testing. Heatmapping tools help streamline this process, by taking the guess work out of what people are likely doing on your landing pages. Combining metrics from heatmapping, traditional analytics, and your CRM will give you a true 360 degree …
Consider the Source
Last week when I was flying home from Portland my plane was delayed on the runway for a few minutes. After about 10 minutes of just sitting parked on the runway the Captain announced that there was some issues with weather around Chicago and we were going to be delayed about 30 minutes before we took off. About five minutes after that I received a text message from Orbitz saying …
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