SocialTalk from Syncapse What is it: An enterprise level social media management tool that includes reporting around your social media efforts. What Sites Does It Manage: Facebook, Twitter, WordPress, Movable Type (YouTube shortly) What I Like About the Product: The real selling point of this product is the workflow it creates within an organization. For example let’s say that you need to have managerial or legal approval for every piece …
The Battle Rages On: iPhone vs. Android OS and App Market
The battle still rages on for the win in this seemingly endless competition between Apple and Google, AT&T and Verizon, and the iPhone and Android. Yet this is a great time for application developers and mobile advertisers to take advantage of the growing and dynamic mobile OS environments. The debate over which major features are superior for each phone is a hot topic today. PC World stated, “If you want …
What's Behind a True Community?
The consumer/ordinary person in me always, or almost always, answers the questions raised by the marketer in me. One of these questions was why are there millions of posts written about community and brands in the past several months? Community has become the new buzzword: everyone talks about the power of the community and how every brand should build a community in order to be successful in its social media …
Free Platforms: When More is Less
How Many Platforms Are Too Many Platforms? Conventional thinking says that you should avail yourself of every tool available to you in order to succeed. Conventional thinking is wrong. The easiest way to fail with your online marketing strategies is to try to use every single platform and tool available to a digital marketer today. Never before have businesses had so many options to spread their message and connect with potential …
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