Let’s talk local search. Whether you are a small or large business establishment, developing your presence within local search engines as well as major directories, data suppliers, and review sites is imperative. As users search the web for the ‘best bite’ or ‘best service’ in their local town, you as the related business must be at the forefront of their search. You want to catch their attention not only with …
Convertiv on Google +
Convertiv has officially launched its new Google+ Company Page! We are excited to share our thoughts, insights, and adventures with you as we continue to build social engagement across digital media properties for brands. Add our official page to your Google+ Circles TODAY!
SEMPO Boston – Evolution of Search
SEMPO Boston’s “Evolution of Search” event this week had us geared up and ready to question how search has changed, and where it will lead us marketers in the future. Adria Kyne, Director of User Experience and Search Marketing at Valassis Communications, explored with our panel of search engine marketing experts the growing value of social media and link building, as well as the powerful impact mobile has started to play …
Branding for the Social Web
“A billion stories are told online across multiple social networks.” – Hajj Flemings. Hajj Flemings, notable brand strategist and CEO/Co-founder of Gokit, opened up the 2011 Brand Camp: Personal Branding 2.0 Conference in Boston, October 4th with a clear message – “brands are stories and the people driving those brands must be passionate storytellers.” This is great advice for today’s leading digital thinkers. As we’ve discussed before it’s …
Testing Extended Headlines for Higher CTR
A few months back, Google quietly released the “Extended Headlines” feature for Adwords. Google is now making it possible for ads located in the top 2 or 3 positions to include both your headline and first description, thereby “extending” the Adcopy Headline (traditionally 25 characters). This new feature is built with the intention that greater visibility of your ad’s headline will lead to an increase in click through rates, more …
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