The world is certainly getting smaller through the marriage of the mobile device and social networking. With the explosion of social Smartphone apps and dedicated mobile sites
Android and Chrome: Two Peas in a Pod
As businesses continue to thrive from the expansion in web services, it’s amazing how much of our desktop computing is executed in the cloud. With Google strongly positioned as the leader in pro-bono web based computing, I find myself using everything from Gmail for multiple email addresses to GCalendar to Google RSS to most recently tinkering with Wave. Some of the “office” features, such as Google Docs, have some maturing …
Mobile Marketing: MMS Explained
MMS is simply an extension of SMS, however instead of just sending simple text data a user has the ability to send multimedia (video, pictures, audio, rich text). As you can imagine, since there is a lot more data that’s involved when sending a video vs. sending simple text, the carrier’s get a little nervous of what and how much is running through their pipes. Pros: Can deliver multimedia files …
Mobile Marketing: Do I Need a Dedicated Short Code?
The most obvious qualifying question we ask clients is – How big is your budget? There is a simple break even depending on who you go with and what you negotiate with your aggregator. As aggregators make money off messaging volume, they set up monthly minimums for their dedicated short code customers. You can typically get them down to about $3,000 per month which typically includes about 100,000 total messages. So the second qualifying question is – How much monthly volume do you anticipate? If you think it’s going to be anything more than 40k (one way) we would seriously consider going dedicated vs. shared. While it is costly, it gives you the flexibility to create anything you want and will provide greater economies of scale than going through a shared short code provider.
Mobile Web vs. Mobile Apps
Mobile continues to defy gravity. One of the reasons for this recent ascension into superstardom has been the perceived growth of mobile applications, along with the growth in Smartphone adoption. With over 2.5 billion downloads and 85,000 applications to choose from in apples app store, it is hard to deny these numbers.
Mobile Marketing: Top 10 Terms Every Marketer Should Know
1.) Short Code – 3-6 number phone numbers for sending SMS or MMS messages 2.) WAP Site – Wireless Application Protocol Site or mobile website 3.) Mobile Analytics – WAP and Application analytics providers such as Motally and Bango 4.) MMA – Mobile Marketing Association http://mmaglobal.com/main 5.) 2D Barcode – Funny looking barcodes that gives the user more information about something by either scanning the code with an application or …
Mobile Marketing: Baby Steps with SMS
Staggering SMS Statistics: 4.1 Billion SMS sent daily in the US alone 740 Billion SMS sent first half of 2009 in the US alone Over 137 million US data subscribers are active SMSers Now the question is how does this technology relate to your marketing goals? There are a million things you can do with SMS, but to start off let’s just focus on introducing it as an interactive …
Mobile 2020
Mocom 2020 is an open think tank to envision the future of mobile media and communication. It takes you back to how the mobile revolution began in 1973 when the first mobile phone call was placed in NYC, then into the logical progression of how mobile will usher in a world of disruptive, engaging and interactive new media. They expect in the year 2020 mobile media and communication will radically …
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