From early on social media has been something that experienced digital marketers can manipulate. Gaming the system can range from auto adders on MySpace and “view” producers on YouTube, to follow and unfollow programs on Twitter or voting circles on Reddit, Digg, and StumbleUpon. These tactics aren’t talked about often because nobody wants to be known for artificially manipulating social media. Still, there are a lot of people out there …
Be Careful of Doing Everything Through Your Agency
Over the years I have worked with large companies helping them fix or implement their internal social media team and I have seen how much they have relied on large marketing or PR agencies to do most of their social media marketing. Obviously, I believe that agencies have a role in companies. I mean, that is a role my consulting practice takes on, but there is a point where you …
Tuesday, December 7, 2010 @ 9:55 am by Kevin
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Mo Money Same Problems
(I had this post kicking around, I kind of dislike it but at the same time I think the point I am trying to make is a good one. So I figured I would throw it up on the blog because I don’t know if I ever will be happy with it.) I have been consulting or working inhouse for companies dealing with social media for six years. Over that …
Monday, June 14, 2010 @ 10:01 am by Kevin
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Don’t Dilute Your Brand
In the last few months I have worked with a few clients that really took an aggressive stance with their social media strategy or their proposed social media strategy. They basically wanted to create social media outposts (Twitter, Facebook, YouTube, etc.) for different products that their company provided and then with some of those, break them down even further and created outposts for sub products of the products. At the …
Thursday, June 3, 2010 @ 10:08 am by Kevin
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You are open 24/7 how come your social media isn’t?
Yesterday I received an e-mail from a friend asking my opinion about the hours a company should keep in regards to social media. If the company is a 24/7 company should their social media presence be up and running 24/7? The truth of the matter is that I have never thought about it. (Yet I have dedicated hours of my life debating that Aerosmith is the most overrated rock band …
Monday, March 15, 2010 @ 9:49 am by Kevin
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When should you start social media engagement?
In the last month I have been brought into three companies looking to start using social media, all three are either startups or established companies that are about to launch a new product. The common thread with all three is that they wanted to launch their social media campaigns the day their startup launched or the day when their new product was released. The reasoning behind waiting until their respective …
Wednesday, February 17, 2010 @ 9:20 am by Kevin
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What is the ROI of Social Media? Part II
(This ended up being a really long post, I split it into two parts. You can read Part I here.) Tracking Goals Now that we have goals that we think can be measured we have to work out how we are going to do that. This is another step where you need to stop and think before diving in. What type of metrics do you have access to, what type …
Wednesday, January 20, 2010 @ 10:23 am by Kevin
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What is the ROI of Social Media? Part I
(This ended up being very long, I broke it into two parts so it is easier to digest.) It seems like the ROI debate around social media is continuous. The more and more this industry evolves the more and more answers to that question change. Some people say that you can’t really measure the ROI on any of this and if someone tells you they can it is BS. Others …
Tuesday, January 19, 2010 @ 10:00 am by Kevin
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Personality goes a long way
“I wouldn’t go so far as to call a dog filthy but they’re definitely dirty. But, a dog’s got personality. Personality goes a long way. “ –Jules, Pulp Fiction I think that personality in social media is something that often gets overlooked. In fact I have overlooked it so much that it wasn’t until Aaron Hayes left a comment on the last blog post that I even thought about writing about …
Tuesday, January 5, 2010 @ 10:08 am by Kevin
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Using social media as a blank canvas
In the last three months I have joined up with a start-up in my “extra time” that is using social media to drive a large portion of their business. This is a little different from other clients I have worked with in the past because they have absolutely no identity what so ever. Sure I have worked with companies that didn’t have an online component to their marketing mix but …
Sunday, December 13, 2009 @ 10:36 am by Kevin
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