Whew… been a little while since we ate our own dog food on our blog – some could blame that on Twitter, we do love micro-blogging. Our ah-ha moment, and inspirational for this post came from this spot-on piece by Matt Harris “Why I Blog”. To think we help clients all week with integrating their content into the marketplace and we have not posted a blog in five months…funny how …
What's Behind a True Community?
The consumer/ordinary person in me always, or almost always, answers the questions raised by the marketer in me. One of these questions was why are there millions of posts written about community and brands in the past several months? Community has become the new buzzword: everyone talks about the power of the community and how every brand should build a community in order to be successful in its social media …
Free Platforms: When More is Less
How Many Platforms Are Too Many Platforms? Conventional thinking says that you should avail yourself of every tool available to you in order to succeed. Conventional thinking is wrong. The easiest way to fail with your online marketing strategies is to try to use every single platform and tool available to a digital marketer today. Never before have businesses had so many options to spread their message and connect with potential …
Social Media Risk Analysis
There has been much debate recently about the level of exposure a brand should have on various social networks. Since we’re at the early stages of measuring the effectiveness of these environments, most organizations who are skeptical have used one of two approaches: a.) “Whack a mole” approach of spreading their company’s name all across the social web. b.) Refusing to participate in the conversation. Both usually end up in …
The Future of Publishing
Most industries are continually impacted by the emerging trends in digital and mobile media. The industry everyone continues to point towards is the publishing industry – questions are abound regarding just how long they can sustain their current business model. The million dollar question is, “What will publishing companies look like in the future?” People I know working in the print world took solace after watching this holistic video of …
Our Favorite Browser Plugins
As our online lives continue to be viewed through the browser and saved in the cloud, I thought it would be interesting to outline our favorite plugins. Similar to social widgets, users can add tons of functionality and customization through browser add-ons or plugins, which can make your surfing life a lot easier. Below are some of our favorite browser plugins. We would love to hear what everyone else depends …
Developing a 'Risk it all to get it all' Mindset
This post is brought to you by Gen Y marketer and social media extraordinaire Kristin Dziadul of KDmedianow, follow her on twitter @KristinEDziadul for insightful digital media marketing tid-bits. Persistence. Integrity. Devotion. Passion. Hard-work. Risks. Vision. What do these words collectively mean? They are the ingrained attributes of a successful entrepreneur. The video below demonstrates how an entrepreneur’s vision must be more important than anything else in their world, and they …
Foursquare Going Mainstream?
Is Foursquare at the tipping point? Certainly within the blogger world they’ve received an insane amount of press over the past year. Thanks to the publicity, they’re now rumored to reach around 450,000 users and are gaining mainstream support. But, will mainstream users get enough value from “check-ins” to outweigh the inherent risks of making themselves susceptible to privacy invasion and over-sharing of personal information? While the highly advanced social …
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