capabilities
Search
Paid Search
Whether you are about to launch a new paid search engine marketing campaign from the ground up, or your existing campaign is underperforming, Convertiv can help. Our search marketing architects have worked with some of the most recognizable brands in the world. With extensive experience in launching new campaigns and optimizing existing campaigns, our architects can dramatically increasing our client’s search marketing effectiveness. Our search team will help drive your paid search campaigns results towards set goals.
Campaign Deployment
- keyword analysis
- hierarchy & geo-targeting
- ad copy development
- landing page design
- bidding strategy
Campaign Optimization
- a/b testing
- landing page optimization
- cart abandonment analysis
- targeted remarketing
- reporting and analytics
Organic Search
With an evolving web, search engines are rapidly changing their ranking algorithms. Depending on the competitiveness of your brands particular niche, competition can be ruthless when trying to reach the top rankings. Only with the proper blend of technical implementation, strategy, and elbow grease can your content dramatically move up the rankings. Convertiv brings search expertise from some of the largest brands, offering experts who can set you on a path to your natural search referrals.
On-Page Optimization:
- content optimization
- blog optimization
- pr optimization
- crawability
- site architecture
Off-Page Optimization
- inbound linking
- competitive analysis
- longtail keyword strategy
- reporting & analytics
Social
Social media has dynamically altered how consumers access and interact with brand content, not to mention other, like-minded peers. From blogs to Facebook to YouTube, never has the pulse of a brand’s reputation been as exposed and easily accessible as it is today. The social medium is just getting started and shows no signs of slowing down. That is why, it is paramount that brands develop and execute pervasive organizational strategies to stay relevant, especially as the social web continues to evolve.
Convertiv helps you navigate the social media landscape and determine how much—and in what ways—your brand should invest in this new medium. From there, Convertiv will share with you new information about your key demographics, specifically who you should target and where they “live” online. Once this analysis is completed, it is time to develop a strategic roadmap that your organization can use to get real, measurable results from social media.
Current State Analysis
- Social Profile Analysis
- Competitive Analysis
- Branding Analysis
- Social Search Optimization
Planning and Design
- Social Profile Creation & Design
- Blog Content Strategy
- Community Engagement & Monitoring
- Cross Platform Integration
Social Reach Expansion
- Backlink Development
- Community Building
- Social Content Optimization
Measurement
- Reporting & Analytics
Design
We seek to transform your brand persona into a true content destination for your target audience. This is where we mix our imaginations to create a unique experience the consumer will rave about to other connectors within their social graph. We strive for sharp, clean, digestible visual content that can easily be adapted to the mobile and social web.
One of the greatest challenges when delving into the mainstream of social media is crafting an online presence that commands attention, yet expresses your organization’s most important characteristics. Creating and investing in “online visibility” conveys a message to your current and potential consumers that your brand is ready and willing to engage them. Convertiv’s talented team will cover all aspects of the design process—from social page design and widget development to overall integration—and produce a social presence for your brand that conveys both excitement and originality.
Convertiv’s social designers will develop a platform that will allow the consumer to easily and effectively engage with your brand; provide the necessary mechanisms for loyal customers to sing your praise; and most importantly integrate your social presence into your existing marketing campaigns for maximum exposure.
Creative
- rich media
- visitor engagement vehicles
- concept & creative experiences
Development
- custom blog deployment
- cms implementation
- web prototyping
