With the news today, Google released some future innovations in the areas of real-time, mobile and social search, it further validates the importance of looking at these three corners of the golden triangle, as one medium to connect with today’s savvy consumer. Advertisers will need to continue thinking about how to get their products and services from across the web into the new multimedia Google search results.
“Our real-time search features are based on more than a dozen new search technologies that enable us to monitor more than a billion documents and process hundreds of millions of real-time changes each day. Of course, none of this would be possible without the support of our new partners that we’re announcing today: Facebook, MySpace, FriendFeed, Jaiku and Identi.ca — along with Twitter, which we announced a few weeks ago.”
-Google Blog “Relevance meets the real-time web”
It was only a matter of time before Google aggregated disparate, yet richly relevant information into unified results for the consumer to utilize. They also took search beyond just text, you can now search by a number of new modes including voice, location and sight — all from a mobile device. Feature rich Smartphone’s are leading the charge giving the consumer the ability to search the mobile web from both voice and image recognition. These technologies will take time to evolve into useful mainstream tools; however it provides a snapshot into how consumers will interact with people, places and products in the future.
[...] As you’ve noticed, Facebook PPC ads are typically “socially” focused such as, “Fan XYZ Page” or “Download My App.” While these advertising campaigns can be successful (and we’ve manage many), we still think Facebook is missing the mark, big time. Google Adwords has such a high success rate and click through rate (when managed correctly) because users are in the mode of “searching,” while Facebook users are in the mode of “socializing.” Sure, Facebook has made some strides with trying to make search a central function of the UI, but it still doesn’t provide advertisers with the tools to tap into true “social search.” [...]