Enterprise Social Media Strategy
Results:
Convertiv created a social media infrastructure for a Fortune 500 gaming and hospitality company. Through our implementation services, the client was able to design, deploy and maintain integrated campaigns internally. Over 40 client-owned properties implemented the infrastructure changes necessary to create campaigns that averaged social growth of 350%. The company saw a 125% revenue increase from Facebook, a 370% revenue increase from blogs, and a 307% revenue increase from Twitter.
Services:
Social Media Strategy, Social Media Policy Creation, Training, Social Media Infrastructure Creation
Solution:
Convertiv created a social media infrastructure for the company to monitor brand and competitor mentions, target influencers, create social media applications for property deployments and extend editorial content to multiple channels. Convertiv also crafted a social media governance policy for the entire company and helped determine the key units to advance social media within the organization.
