Comments on: Social Pooling Explodes http://www.convertiv.com/groupon-business-model/ Fri, 06 Jan 2012 15:54:11 +0000 hourly 1 By: Chris http://www.convertiv.com/groupon-business-model/#comment-62 Chris Fri, 22 Jan 2010 18:56:48 +0000 http://convertiv.com/?p=698#comment-62 Well put. Its all about the evolution of marketing. Spend is shifting away from traditional forms of marketing (TV, newspapers. Magazines), creating a paradigm shift towards where the consumer now lives. In order for your brand to be recognized they need to evolve with the notion of:<br>Build relationships, not campaigns<br>Create experiences, not impressions<br>Earn media, not buy it<br>Measure engagement, not eyeballs<br><br>This is accomplished through Social media ;) Well put. Its all about the evolution of marketing. Spend is shifting away from traditional forms of marketing (TV, newspapers. Magazines), creating a paradigm shift towards where the consumer now lives. In order for your brand to be recognized they need to evolve with the notion of:
Build relationships, not campaigns
Create experiences, not impressions
Earn media, not buy it
Measure engagement, not eyeballs

This is accomplished through Social media ;)

]]> By: Chris http://www.convertiv.com/groupon-business-model/#comment-60 Chris Fri, 22 Jan 2010 13:56:48 +0000 http://convertiv.com/?p=698#comment-60 Well put. Its all about the evolution of marketing. Spend is shifting away from traditional forms of marketing (TV, newspapers. Magazines), creating a paradigm shift towards where the consumer now lives. In order for your brand to be recognized they need to evolve with the notion of:<br>Build relationships, not campaigns<br>Create experiences, not impressions<br>Earn media, not buy it<br>Measure engagement, not eyeballs<br><br>This is accomplished through Social media ;) Well put. Its all about the evolution of marketing. Spend is shifting away from traditional forms of marketing (TV, newspapers. Magazines), creating a paradigm shift towards where the consumer now lives. In order for your brand to be recognized they need to evolve with the notion of:
Build relationships, not campaigns
Create experiences, not impressions
Earn media, not buy it
Measure engagement, not eyeballs

This is accomplished through Social media ;)

]]> By: Chris http://www.convertiv.com/groupon-business-model/#comment-59 Chris Fri, 22 Jan 2010 10:56:48 +0000 http://convertiv.com/?p=698#comment-59 Well put. Its all about the evolution of marketing. Spend is shifting away from traditional forms of marketing (TV, newspapers. Magazines), creating a paradigm shift towards where the consumer now lives. In order for your brand to be recognized they need to evolve with the notion of:<br>Build relationships, not campaigns<br>Create experiences, not impressions<br>Earn media, not buy it<br>Measure engagement, not eyeballs<br><br>This is accomplished through Social media ;) Well put. Its all about the evolution of marketing. Spend is shifting away from traditional forms of marketing (TV, newspapers. Magazines), creating a paradigm shift towards where the consumer now lives. In order for your brand to be recognized they need to evolve with the notion of:
Build relationships, not campaigns
Create experiences, not impressions
Earn media, not buy it
Measure engagement, not eyeballs

This is accomplished through Social media ;)

]]> By: Kristin Dziadul http://www.convertiv.com/groupon-business-model/#comment-61 Kristin Dziadul Thu, 21 Jan 2010 20:06:36 +0000 http://convertiv.com/?p=698#comment-61 I had never heard of the idea of Groupon before but it seems to make perfect sense. Newspaper readership rates have plummeted, therefore coupon retention rates are way down. Since social media has skyrocketed in popularity, it seems like the perfect time to create these Groupons where people can socialize about good deals. Great idea! Thanks for the post, Convertiv! I had never heard of the idea of Groupon before but it seems to make perfect sense. Newspaper readership rates have plummeted, therefore coupon retention rates are way down. Since social media has skyrocketed in popularity, it seems like the perfect time to create these Groupons where people can socialize about good deals. Great idea! Thanks for the post, Convertiv!

]]> By: Kristin Dziadul http://www.convertiv.com/groupon-business-model/#comment-58 Kristin Dziadul Thu, 21 Jan 2010 12:06:36 +0000 http://convertiv.com/?p=698#comment-58 I had never heard of the idea of Groupon before but it seems to make perfect sense. Newspaper readership rates have plummeted, therefore coupon retention rates are way down. Since social media has skyrocketed in popularity, it seems like the perfect time to create these Groupons where people can socialize about good deals. Great idea! Thanks for the post, Convertiv! I had never heard of the idea of Groupon before but it seems to make perfect sense. Newspaper readership rates have plummeted, therefore coupon retention rates are way down. Since social media has skyrocketed in popularity, it seems like the perfect time to create these Groupons where people can socialize about good deals. Great idea! Thanks for the post, Convertiv!

]]> By: JessCascio http://www.convertiv.com/groupon-business-model/#comment-54 JessCascio Mon, 11 Jan 2010 15:24:13 +0000 http://convertiv.com/?p=698#comment-54 <p>Something every brand should take advantage of RT @Convertiv: As we alluded, #socialpooling will be huge <a href="http://ow.ly/Uiyc" rel="nofollow">http://ow.ly/Uiyc</a></p> <p><i>This comment was originally posted on <a href="http://twitter.com/JessCascio/statuses/7632638202" rel="nofollow">Twitter</a></i></p> Something every brand should take advantage of RT @Convertiv: As we alluded, #socialpooling will be huge http://ow.ly/Uiyc

This comment was originally posted on Twitter

]]> By: Andrew Mason http://www.convertiv.com/groupon-business-model/#comment-63 Andrew Mason Tue, 29 Dec 2009 19:26:10 +0000 http://convertiv.com/?p=698#comment-63 Thanks for the post - "social pooling," never heard it before, but I like it!<br><br>A small correction - you don't actually need to login to see the deal. But here's another aspect of the site to keep your number at four - our content is inherently social. Restaurants, theater, cooking classes, etc... it's the type of stuff you do with friends, so people naturally share it.<br><br>Thanks again for writing!<br><br>Andrew (from Groupon) Thanks for the post – “social pooling,” never heard it before, but I like it!

A small correction – you don't actually need to login to see the deal. But here's another aspect of the site to keep your number at four – our content is inherently social. Restaurants, theater, cooking classes, etc… it's the type of stuff you do with friends, so people naturally share it.

Thanks again for writing!

Andrew (from Groupon)

]]> By: Andrew Mason http://www.convertiv.com/groupon-business-model/#comment-53 Andrew Mason Tue, 29 Dec 2009 11:26:10 +0000 http://convertiv.com/?p=698#comment-53 Thanks for the post - "social pooling," never heard it before, but I like it!<br><br>A small correction - you don't actually need to login to see the deal. But here's another aspect of the site to keep your number at four - our content is inherently social. Restaurants, theater, cooking classes, etc... it's the type of stuff you do with friends, so people naturally share it.<br><br>Thanks again for writing!<br><br>Andrew (from Groupon) Thanks for the post – “social pooling,” never heard it before, but I like it!

A small correction – you don't actually need to login to see the deal. But here's another aspect of the site to keep your number at four – our content is inherently social. Restaurants, theater, cooking classes, etc… it's the type of stuff you do with friends, so people naturally share it.

Thanks again for writing!

Andrew (from Groupon)

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