Kevin has been a thought leader in the world of social media since 2004 when he was an early adopter of multiple social networking services. Leveraging the power of social media on a personal level, he built a large audience for his personal blog and was quickly sought by companies to help them cultivate a social presence. Understanding the power and potential of this new medium, Kevin attended the University of Buffalo for Digital Media Study while developing Internet marketing strategies for various businesses including social marketing software company Awareness. In 2008, Kevin launched the consulting firm Social Media Answers (SMA), eventually merging with Convertiv in 2010. Kevin has continued on as a co-founder and Vice President of Emerging Media and Innovation for Convertiv where he has worked with various companies in developing social media strategies for leading brands in luxury goods, hospitality, flash sale, spirits, e-commerce, gaming and technology industries.
In 2009 Kevin also began working with the Outdoor Flash Sale website The Clymb as their Senior Director of Internet Marketing where we developed and executed their member acquisition strategy. The Clymb currently ranks as the fourth largest outdoor gear sales site and the largest flash sale site in their space.
As a big believer in WordPress Kevin has been active in the community including speaking at WordCamp Chicago and WordCamp Boston as well participating in WordPress groups in Portland. Additional he has acted as a technical editor for WordPress for Dummies as well as a contributing author for WordPress All in One where he examined the ideas of using WordPress as a social media hub.
When Kevin sneaks away from work, he will either be at a concert, in the movie theater or making fun of Tim laying up on the golf course.
