Mobile Marketing: Top 10 Terms Every Marketer Should Know
1.) Short Code – 3-6 number phone numbers for sending SMS or MMS messages
2.) WAP Site – Wireless Application Protocol Site or mobile website
3.) Mobile Analytics – WAP and Application analytics providers such as Motally and Bango
4.) MMA – Mobile Marketing Association http://mmaglobal.com/main
5.) 2D Barcode – Funny looking barcodes that gives the user more information about something by either scanning the code with an application or taking a picture and sending to a short code
6.) LBS – Location Based Service… http://en.wikipedia.org/wiki/Location-based_service
7.) Smartphone Apps – iTunes Store, Android Marketplace, Blackberry World, Palm App Catalog
8.) Mobile Ad Networks – Admob, Jumptap, Millennial Media, Third Screen Media etc.
9.) Mobile Video – video can be rendered on most Smartphones by embedded WAP page or mobile YouTube link
10.) Augmented Reality – Overlaying a virtual world over a direct view of the physical world, typically displayed through a mobile camera… ie Layars, Wikitude, etc. http://en.wikipedia.org/wiki/Augmented_reality
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Tags: android, blackberry, iPhone apps, lbs, MMS, mobile web, palm pre, short codes, smartphones, SMS, WAP sites
