Mobile Web vs. Mobile Apps

Tags: blackberry, iPhone, iPhone apps, mobile web, palm pre, WAP sites
Posted in Mobile Marketing

Mobile continues to defy gravity. One of the reasons for this recent ascension into superstardom has been the perceived growth of mobile applications, along with the growth in Smartphone adoption. With over 2.5 billion downloads and 85,000 applications to choose from in apples app store, it is hard to deny these numbers. Since we’re early in the race it is interesting to hear two opposing point of views for and against this mobile application craze.