Building social engagement across digital media properties
- attract
- engage
- extend
- measure
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- Review business drivers
- Address pain points
- Gain understanding structure
- Stakeholder interviews
- Establish recommendations
- Develop alternatives
- Reinforce strategic & tactical roadmap
- Generate business drivers & KPI consensus
- Policy, procedures & guidelines
- Content curation
- Communication, prioritization & accountability
- RACI model
- Technology selection
- Content acceleration
- POC
- Installation & configuration
- Media selection
