Convertiv | Social Media Agency | 
As social media evolves within your organization and the toolset, analytics, and data improve around your efforts, you will need to evolve your goals and KPIs to go with the rest of the evolution. When a lot of organizations get into social media they often encounter similar challenges. Where is the social campaign going to sit within the organization? What resources are going to put behind the campaign? How is …
The WordPress development team introduced a featured called “Multisite” in its early 3.0 development. In a nutshell, what this means for users is that you are now able to host multiple sites with only one installation of the WordPress platform, which opens up numerous exciting possibilities for site owners. At Convertiv, we have deployed several instances of WordPress with the Multisite feature enabled and optimally configured for our clients – …
You’ve spent precious time accumulating Twitter followers, Facebook fans, blog subscribers, and you’ve been placed in so many circles on Google+ you’re feeling pretty good about yourself. But how do you turn those connections into consumers? Try these three quick tips: 1. Ask and Receive – People want to be heard. People like to be heard. Don’t just use your platforms to speak and sell your message, but start a …
Convertiv has officially launched its new Google+ Company Page! We are excited to share our thoughts, insights, and adventures with you as we continue to build social engagement across digital media properties for brands. Add our official page to your Google+ Circles TODAY!
YouTube has transitioned from Insights to a more detailed data retrieval and analysis system called YouTube Analytics. Much like Google Analytics, YA allows you to generate reports by date, geography, content, etc. You’ll be able to tell which of your videos receive the most views and how long people are viewing them. Traffic sources are broken into Views From YouTube, Views From Outside of YouTube, and Mobile Apps & Direct …
Over the past year we’ve written quite a bit about Facebook apps: how to run an integrated social media contest using one, the most basic of campaign apps, understanding the best practices around using them, and more. In one post, we looked at how several companies were utilizing the fan page to promote contests, showcase their products, and drive traffic to their sites. Since trends and good ideas are rapidly emerging …
After reading a blog on how Twitter will not help an author sell a ton of books – or, anyone sell a ton of anything in the blogger’s opinion – it made me wonder what people’s social media expectations are. Nina Perez is an independent author who has written about the value of using social media in promoting her work. I don’t think she, or any of the other indie …
Today, Hootsuite announced it has taken another step in ensuring their platform becomes an even bigger social media management system. Hootsuite Pro and Enterprise users have early access to new content sharing integrations with YouTube, Flickr, Tumblr, and Get Satisfaction. The latter is a big deal for companies utilizing the service to power conversation between themselves and their customers. With the Hootsuite integration, brands can easily monitor and filter conversations …
