Yesterday I received an e-mail from a friend asking my opinion about the hours a company should keep in regards to social media. If the company is a 24/7 company should their social media presence be up and running 24/7? The truth of the matter is that I have never thought about it. (Yet I have dedicated hours of my life debating that Aerosmith is the most overrated rock band …
Adwords Best Practices for Google Content Network
While the Google Content Network can certainly provide an advertiser with huge click volume, if not managed correctly, content ads can quickly drain your budget with minimal results. Below are a few best practices for managing Adwords campaigns within the Google Content Network: Replicate Campaigns for Content Only: From a campaign hierarchy perspective, I would recommend replicating your Search Network campaigns to Content Only campaigns and labeling them accordingly. For …
Developing a 'Risk it all to get it all' Mindset
This post is brought to you by Gen Y marketer and social media extraordinaire Kristin Dziadul of KDmedianow, follow her on twitter @KristinEDziadul for insightful digital media marketing tid-bits. Persistence. Integrity. Devotion. Passion. Hard-work. Risks. Vision. What do these words collectively mean? They are the ingrained attributes of a successful entrepreneur. The video below demonstrates how an entrepreneur’s vision must be more important than anything else in their world, and they …
Foursquare Going Mainstream?
Is Foursquare at the tipping point? Certainly within the blogger world they’ve received an insane amount of press over the past year. Thanks to the publicity, they’re now rumored to reach around 450,000 users and are gaining mainstream support. But, will mainstream users get enough value from “check-ins” to outweigh the inherent risks of making themselves susceptible to privacy invasion and over-sharing of personal information? While the highly advanced social …
Heat Mapping for Landing Page Optimization
By using landing page best practices, you will have a nice head start in creating an effective landing page, however landing page optimization is an ongoing process of continuous tweaking and testing. Heatmapping tools help streamline this process, by taking the guess work out of what people are likely doing on your landing pages. Combining metrics from heatmapping, traditional analytics, and your CRM will give you a true 360 degree …
Consider the Source
Last week when I was flying home from Portland my plane was delayed on the runway for a few minutes. After about 10 minutes of just sitting parked on the runway the Captain announced that there was some issues with weather around Chicago and we were going to be delayed about 30 minutes before we took off. About five minutes after that I received a text message from Orbitz saying …
Augmented Reality on Bing at Ted
This year’s Ted conference was another smashing success, again offering us insight into some of the farthest reaching studies across the globe. This demo by Blaise Aguera y Arcas of new augmented-reality mapping technology from Microsoft floored the crowd. Augmented-reality mapping technology by Bing could redefine the way we interact with maps. When you listen to some of the integration points (flickr, world wide telescopes, photosynth processes), the layers and details …
Google Shopper Review
Google comes out swinging against popular shopping apps such as, Shopsavvy and Amazon with Google Shopper. Many of you have probably already noticed Google Maps 2D barcodes on local store fronts in your neighborhood (at up to 190,000 local businesses throughout the US). Most people have no clue what these little tags are for, but with the release of Google Shopper on Android, that will likely change. Google Shopper …
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