10 Habits of Highly Effective Social Marketers

Successful-Network-Marketers

If you’ve ever caught yourself wondering how effective you are as a social marketer, here are just a few areas you may want to examine for ways in which you could improve. 1. Responsive – It struck me as I was writing this, watching highlights from last Sunday’s NFL games, that social marketing has something in common with being a professional football player. You have to be responsive, willing to …

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Monday, November 7, 2011 @ 10:00 am by Nina

mobile

mobile-app-activation

customer activation

Vlingo ®, the world’s most popular virtual mobile assistant provider, tapped Convertiv to create and implement an integrated approach to increasing inbound traffic and downloads by leveraging search and social media channels.

Wednesday, March 9, 2011 @ 7:07 pm by Kevin
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What is the ROI of Social Media? Part II

(This ended up being a really long post, I split it into two parts. You can read Part I here.) Tracking Goals Now that we have goals that we think can be measured we have to work out how we are going to do that. This is another step where you need to stop and think before diving in. What type of metrics do you have access to, what type …

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Wednesday, January 20, 2010 @ 10:23 am by Kevin

What is the ROI of Social Media? Part I

(This ended up being very long, I broke it into two parts so it is easier to digest.) It seems like the ROI debate around social media is continuous. The more and more this industry evolves the more and more answers to that question change. Some people say that you can’t really measure the ROI on any of this and if someone tells you they can it is BS. Others …

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Tuesday, January 19, 2010 @ 10:00 am by Kevin

BostonInnovation covers Convertiv

We were delighted to see our name popup in the Boston Twitter/Blogosphere scene today with a great post from our friends at BostonInnovation.  Staff writer Matt Fellows talks with Convertiv’s Chris Pollara to get his take on how social media should be pervasive throughout an organization.  Chris goes on to say, “Stop thinking about SEO and social media as the marketing team’s territory and get everyone involved.” “BostInnovation was founded …

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Friday, January 8, 2010 @ 7:51 am by Tim
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Blog SEO Strategy Using Google Keyword Tool

Using Google Keyword Tool for Blogging: Have you ever had a bloggers block?  Or maybe you get stumped on what to title your blog or how to slug your urls.  By using the Google Keyword Tool, you can easily enter whatever subject your writing about and instantly receive the associated long tail keywords and search volumes. By using these long tail keywords as the title and/or url slugs of your …

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Thursday, January 7, 2010 @ 8:06 am by Tim

Seth Godin's eBook "What Matter's Now"

Seth Godin has recently published an eBook called What Matters Now, where he collaborated with 70 of today’s ‘big thinkers’such as, Jason Fried, Arianna Huffington, Tim O’Reilly, and Fred Wilson to create a must read for anyone intrigued by the possibilities of the year ahead. Godin released the eBook on his Blog yesterday in typical fashion, “Have fun. Here’s to a year with ideas even bigger than these.” With all …

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Tuesday, December 15, 2009 @ 7:31 am by Tim

Using social media as a blank canvas

In the last three months I have joined up with a start-up in my “extra time” that is using social media to drive a large portion of their business. This is a little different from other clients I have worked with in the past because they have absolutely no identity what so ever. Sure I have worked with companies that didn’t have an online component to their marketing mix but …

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Sunday, December 13, 2009 @ 10:36 am by Kevin

My Blog World Expo Presentation

Here is the slide deck of presentation from Blog World Expo. Getting Rich With The NIche View more presentations from Kevin Palmer.

Sunday, October 18, 2009 @ 6:58 am by Kevin

Getting Rich With the Niche: My Presentation For Blog World Expo

I probably should blog that I am speaking at Blog World Expo next week. Here is my pitch on why you should attend the conference. 1) It is in Las Vegas. 2) You get access to a lot of top people in the social media space in a fairly relaxed setting. 3) I am going to be there. (That could actually be a deterrent.) (You can see why I am …

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Thursday, October 8, 2009 @ 7:35 am by Kevin