What's Behind a True Community?

The consumer/ordinary person in me always, or almost always, answers the questions raised by the marketer in me. One of these questions was why are there millions of posts written about community and brands in the past several months? Community has become the new buzzword: everyone talks about the power of the community and how every brand should build a community in order to be successful in its social media …

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Friday, April 16, 2010 @ 11:30 am by Tim
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Bartender Turned Chief Listening Officer

With social media being so new to so many organizations, its often difficult to determine what the real goal should be.  For the newbees, its often better to take a huge step back from the technology, platforms, widgets etc. and focus on something everyone can relate to.   Everyone has their favorite spot for a drink, their go-to place for a good hair cut, or their secret hole in the wall for Italian.  What …

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Tuesday, February 2, 2010 @ 12:33 pm by Tim
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