For those of us who are close to the evolving trends of digital media, it was tough to miss how the convergence of real-time mediums influenced consumer behavior this holiday season. Amazon sold more kindle books than physical books on Christmas day iPod touch app downloads grew 1000% on Christmas Day, surpassing the iPhone It was a Facebook Christmas; site hits #1 in US for first time Leading up to …
Consumer Trends for 2010
This year cemented Twitter as the king of real-time, forever changing the way we share and absorb information. Heading into 2010, the market research firm TrendSpotting just published a collaboration of consumer behavior trends by digital media experts. This year they asked the participants to give their predictions and analysis in a Tweet style format, 140 characters or less. We wish everyone a happy and healthy New Year. Good …
Wednesday, December 30, 2009 @ 1:30 am by Tim
Comments Off comments
Social Pooling Explodes
Everyone loves getting a deal, but everyone loves to talk about it even more…its human nature. Over the past 6 months, Groupon is on a massive traffic surge and along the way lined its coffers with significant revenue growth and a smooth $30 million in VC. Groupon has single handedly
Monday, December 28, 2009 @ 7:34 am by Tim
8 comments
Seth Godin's eBook "What Matter's Now"
Seth Godin has recently published an eBook called What Matters Now, where he collaborated with 70 of today’s ‘big thinkers’such as, Jason Fried, Arianna Huffington, Tim O’Reilly, and Fred Wilson to create a must read for anyone intrigued by the possibilities of the year ahead. Godin released the eBook on his Blog yesterday in typical fashion, “Have fun. Here’s to a year with ideas even bigger than these.” With all …
Tuesday, December 15, 2009 @ 7:31 am by Tim
Comments Off comments
Evolution of Social Search
With the news today, Google released some future innovations in the areas of real-time, mobile and social search, it further validates the importance of looking at these three corners of the golden triangle, as one medium to connect with today’s savvy consumer.
Tuesday, December 8, 2009 @ 8:38 am by Tim
1 comments
Building Social Clout
As the engagement between savvy consumers and brands rapidly evolves, it is becoming increasingly important for these brands to embrace non-traditional channels for interaction and sentiment. Led by Amazon.com, online reviews have shaped savvy consumer behavior and created a powerful, open platform for trusted like minded opinions. Today’s savvy consumers and raving fans expect a personalized shopping experience, by which brands are willing to engage via whatever channel the …
Wednesday, November 18, 2009 @ 11:28 am by Tim
Comments Off comments
The Rise of Social TV for Mobile
As Social Media continues to influence how we absorb information, most flat surfaces will turn into displays and become repurposed with some type of social depiction. This type of continuous interaction will begin to shape Social TV, while tremendously expanding the reach for online media aggregators, global brands and politicians. Pretty soon, anyone with a video camera and a mobile phone will be able to stream live broadcasting. Social TV will combine …
Thursday, November 12, 2009 @ 5:54 pm by Tim
Comments Off comments
Social Search in Real-Time
Social media continues to evolve at a frantic pace. The picture is becoming a little clearer on how Twitter plans to monetize their service, evidenced by Bing and Google striking search deals. It makes perfect sense Google and Bing will eventually become
Sunday, November 1, 2009 @ 12:20 pm by Tim
Comments Off comments
Rethinking Brands in Public
One of today’s visionary minds, Seth Godin, creator of Squidoo, a publishing platform and community that makes it easy for you to create “lenses” online (lenses are pages, kind of like flyers or signposts or overview articles, that gather everything you know about your topic of interest–and snap it all into focus). Last week, Seth and his team launched Brands in Public. Their objective at first glance was to consolidate …
Monday, September 28, 2009 @ 7:19 am by Tim
Comments Off comments
about us
Convertiv is a Boston based social media agency helping brands foster influential relationships through engaging online experiences.Connect
subscribe
Stay up to date with our latest blog posts via email
Latest Tweets
-
3 February 2012
Kick ass job, I vote #1 RT @KeriBostonPR Super Bowl window decorating contest @parklaneboston - check it out: http://t.co/VFkV2wS7 -
1 February 2012
Social Network Ads: LinkedIn Falls Behind Twitter; Facebook Biggest Of All | paidContent - http://t.co/ze17CDT8 -
31 January 2012
LL Bean does make gear, they make memories #AdClubCMO
-
3 February 2012