Social Shopping: The New Era of Social Networks

For those of us who are close to the evolving trends of digital media, it was tough to miss how the convergence of real-time mediums influenced consumer behavior this holiday season. Amazon sold more kindle books than physical books on Christmas day iPod touch app downloads grew 1000% on Christmas Day, surpassing the iPhone It [...]

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Consumer Trends for 2010

This year cemented Twitter as the king of real-time,  forever changing the way we share and absorb information.   Heading into 2010, the market research firm TrendSpotting just published a collaboration of consumer behavior trends by digital media experts.  This year they asked the participants to give their predictions and analysis  in a Tweet style [...]

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Social Pooling Explodes

Everyone loves getting a deal, but everyone loves to talk about it even more…its human nature.  Over the past 6 months, Groupon is on a massive traffic surge and along the way lined its coffers with significant revenue growth and a smooth $30 million in VC.  Groupon has single handedly

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Seth Godin's eBook "What Matter's Now"

Seth Godin has recently published an eBook called What Matters Now, where he collaborated with 70 of today’s ‘big thinkers’such as, Jason Fried, Arianna Huffington, Tim O’Reilly, and Fred Wilson to create a must read for anyone intrigued by the possibilities of the year ahead. Godin released the eBook on his Blog yesterday in typical [...]

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Evolution of Social Search

With the news today, Google released some future innovations in the areas of real-time, mobile and social search, it further validates the importance of looking at these three corners of the golden triangle, as one medium to connect with today’s savvy consumer.

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Building Social Clout

As the engagement between savvy consumers and brands rapidly evolves, it is becoming increasingly important for these brands to embrace non-traditional channels for interaction and sentiment.  Led by Amazon.com, online reviews have shaped savvy consumer behavior and created a powerful, open platform for trusted like minded opinions. Today’s savvy consumers and raving fans expect a [...]

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The Rise of Social TV for Mobile

As Social Media continues to influence how we absorb information, most flat surfaces will turn into displays and become repurposed with some type of social depiction. This type of continuous interaction will begin to shape Social TV, while tremendously expanding the reach for online media aggregators, global brands and politicians. Pretty soon, anyone with a video camera [...]

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Social Search in Real-Time

Social media continues to evolve at a frantic pace.  The picture is becoming a little clearer on how Twitter plans to monetize their service, evidenced by Bing and Google striking search deals. It makes perfect sense Google and Bing will eventually become

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Rethinking Brands in Public

One of today’s visionary minds, Seth Godin, creator of Squidoo, a publishing platform and community that makes it easy for you to create “lenses” online (lenses are pages, kind of like flyers or signposts or overview articles, that gather everything you know about your topic of interest–and snap it all into focus). Last week, Seth [...]

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