Convertiv | Social Media Agency | 
You’ve spent precious time accumulating Twitter followers, Facebook fans, blog subscribers, and you’ve been placed in so many circles on Google+ you’re feeling pretty good about yourself. But how do you turn those connections into consumers? Try these three quick tips: 1. Ask and Receive – People want to be heard. People like to be heard. Don’t just use your platforms to speak and sell your message, but start a …
Over the past year we’ve written quite a bit about Facebook apps: how to run an integrated social media contest using one, the most basic of campaign apps, understanding the best practices around using them, and more. In one post, we looked at how several companies were utilizing the fan page to promote contests, showcase their products, and drive traffic to their sites. Since trends and good ideas are rapidly emerging …
After reading a blog on how Twitter will not help an author sell a ton of books – or, anyone sell a ton of anything in the blogger’s opinion – it made me wonder what people’s social media expectations are. Nina Perez is an independent author who has written about the value of using social media in promoting her work. I don’t think she, or any of the other indie …
In a previous post, I talked about how being able to adapt to constant changes was a crucial element in social media marketing. Last week I noticed a change on a few of the pages I maintain on Facebook. Underneath the number of people who “liked” my page was the number of people “talking about” the page. This new metric was confusing on several levels: What people? What constitutes “talking …
The one thing you have to be when marketing your business (or yourself) online is flexible. Part of what makes social media so fascinating is how quickly it changes. There’s always new ways for us to stay connected more easily and faster, right around the corner. And yet when Facebook announced some new site features last week, most users turned up their noses. As a personal user, it can be …
Not that long ago, if a consumer was disappointed in a brand, they’d have to sit down and write a sternly-worded letter, address an envelope, stamp it, and then take it to the post office. Considering all of that, one would have to feel pretty put off to go through the trouble. Boy, how times have changed. Websites, email, Facebook, and Twitter are all necessary tools in connecting with your …
While in a discussion with some other indie authors, one proclaimed, “I think I’m going to make a Facebook page for my book, in place of a website.” My head almost exploded. Don’t get me wrong: Facebook is a great tool. I have an author’s page for fans of my book and a fan page for the book itself. I’ll continue to make fan pages for each subsequent book. Along …
Here are links to part one and part two. I’ve saved the best for last: contests and giveaways. If you’re planning the release of an independently published book, contests are a great way to build buzz and interest. No site makes that easier than Goodreads, a social networking site centered around what people are reading. If you haven’t already, sign up for their author program and upload your book’s …
You can read part one here. When I mentioned that I was making a Facebook page and Twitter account for my book, a friend replied, “Why? People don’t buy books that way.” I don’t understand that line of thought. You’ve heard the term “wear many hats?” Well, I prefer to think of it as independent authors wearing one big hat, and we should use whatever is available to us to …
Which Comments Platform is Best For You?
If you manage a blog you know the importance of being able to drive conversation. That won’t happen if people feel like it’s an inconvenience to comment on your posts. Over the past week, I tried out three commenting platforms that claim to help improve and connect discussions on the web: Disqus, Livefyre, and Comments Plus. Going into this, I was the most familiar with Disqus. It’s been around for …
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