Through our experience of managing countless Facebook and Google advertising campaigns, we’re in a unique position to truly understand the revenue generating engines of these two web giants.  With the recent “search focused” changes to the Facebook user experience, there is little doubt that Facebook has its eye on becoming an all encompassing social search [...]

Could  the mobile web really be bigger, better and faster than the PC web? With Google’s smashing fourth quater numbers, it opens the door for them to talk about the next wave of innovation”mobile will be the No. 1 growth area in the next year, with significant revenue to accompany the widespread uptake of mobile devices [...]

We’ve been using Gmail as our corporate email platform since we started.  Like many businesses, we take advantage of the free email, calendaring, task management, IM, collaboration (Wave), RSS reader and docs for our day-to-day business activities.  Google has been killing it lately with some great additions to the Gmail platform making it a no-brainer [...]

When last Tuesday’s special election for the Massachusetts Senate seat held by Ted Kennedy for almost 50 years went to a little known Republican, there was little doubt his excellent use of social channel contributed to his historic win.  Since the blockbuster win by President Obama in 2008, it’s certainly not politics as usual when [...]

Do you find yourself using traditional search engines less and less?  Are you using the Bing search functionality in Facebook?  How often do you find yourself using Twitter Search? The answers to these questions may surprise you, as users continue to flock to major social networks as their main information portal.  Everything from news to [...]

For those of us who are close to the evolving trends of digital media, it was tough to miss how the convergence of real-time mediums influenced consumer behavior this holiday season. Amazon sold more kindle books than physical books on Christmas day iPod touch app downloads grew 1000% on Christmas Day, surpassing the iPhone It [...]

Seth Godin has recently published an eBook called What Matters Now, where he collaborated with 70 of today’s ‘big thinkers’such as, Jason Fried, Arianna Huffington, Tim O’Reilly, and Fred Wilson to create a must read for anyone intrigued by the possibilities of the year ahead. Godin released the eBook on his Blog yesterday in typical [...]

With the news today, Google released some future innovations in the areas of real-time, mobile and social search, it further validates the importance of looking at these three corners of the golden triangle, as one medium to connect with today’s savvy consumer.

The world is certainly getting smaller through the marriage of the mobile device and social networking. With the explosion of social Smartphone apps and dedicated mobile sites

The convergence of search and social is all the rage, over the last few weeks, since the announced deal for Google and Bing to show Tweets in their search results. I thought it would be appropriate for us to at least put a stake in the ground regarding our current opinion on the evolution of [...]