While the Google Content Network can certainly provide an advertiser with huge click volume, if not managed correctly, content ads can quickly drain your budget with minimal results.  Below are a few best practices for managing Adwords campaigns within the Google Content Network: Replicate Campaigns for Content Only: From a campaign hierarchy perspective, I would [...]

We’ve been using Gmail as our corporate email platform since we started.  Like many businesses, we take advantage of the free email, calendaring, task management, IM, collaboration (Wave), RSS reader and docs for our day-to-day business activities.  Google has been killing it lately with some great additions to the Gmail platform making it a no-brainer [...]