1.) Competitors: Go to your competitor’s website(s) and click “View”>”Source” on your browser and view their meta tags for some keyword ideas: 2.) Keyword Tools: Use tools like Google Keyword Tool, Wordtracker, and Keyword Spy 3.) Punctuation: Google will recognize “women’s trek road bikes” and “womens trek road bikes.” Be sure to include any variation with hyphens or apostrophes. If you don’t, this won’t significantly affect your overall performance; it’s …
Android and Chrome: Two Peas in a Pod
As businesses continue to thrive from the expansion in web services, it’s amazing how much of our desktop computing is executed in the cloud. With Google strongly positioned as the leader in pro-bono web based computing, I find myself using everything from Gmail for multiple email addresses to GCalendar to Google RSS to most recently tinkering with Wave. Some of the “office” features, such as Google Docs, have some maturing …
Top 10 Terms Every Search Marketer Should Know
1.) Impressions: An impression is defined as the total number of views or ad views. Depending on the keyword you’re bidding on, a term may have hundreds of thousands impressions in a day, or none at all.
2.) Clicks: A click is when a user searches a keyword you’re bidding on, engages in the ad and clicks through to your landing page.
3.) Click-Through-Rate (“CTR”): Click-Through-Rate is the percentage of users searching your keywords and clicking through to your landing page. In my experience, a solid CTR average is between 1.5% – 2.0%. In a further section, ways of improving your CTR will be discussed.
CTR = Clicks/Impressions
Connect
