LoKast 3.0: Digital Spaces for Physical Places

LoKast 1

Don’t call it an upgrade. According to Boris Bogatin, LoKast’s CEO, LoKast 3.0 is a complete revamp. The original LoKast application introduced the idea of an “elastic network”, and LoKast 3.0 takes it quite a few steps further, making it more, well, elastic. We’ve discussed location-based technology before; how social networking sites like Facebook, Foursquare, Gowalla, Scvngr have incorporated it to allow users to share not just what they’re doing, …

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Wednesday, May 25, 2011 @ 1:22 pm by Nina

Foursquare Going Mainstream?

Is Foursquare at the tipping point?  Certainly within the blogger world they’ve received an insane amount of press over the past year.  Thanks to the publicity,  they’re now rumored to reach around 450,000 users and are gaining mainstream support.  But, will mainstream users get enough value from “check-ins” to outweigh the inherent risks of making themselves susceptible to privacy invasion and over-sharing of personal information?  While the highly advanced social …

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Thursday, March 4, 2010 @ 6:47 am by Tim

Mobile Red Sea

The Connected vs. the Disconnected… We just switched phone carriers from T-Mobile (using G1 Android) to Sprint (using Palm Pre).  We were pretty pumped to see the attractive packages Sprint is offering  these days, and although I know their service can be spotty vs some of the other carriers, the price is right for the trade off.  For $99/ month, I have unlimited everything and bought my Palm Pre for $79 at …

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Wednesday, January 13, 2010 @ 2:32 pm by Tim

Consumer Trends for 2010

This year cemented Twitter as the king of real-time,  forever changing the way we share and absorb information.   Heading into 2010, the market research firm TrendSpotting just published a collaboration of consumer behavior trends by digital media experts.  This year they asked the participants to give their predictions and analysis  in a Tweet style format, 140 characters or less.  We wish everyone a happy and healthy New Year.  Good …

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Wednesday, December 30, 2009 @ 1:30 am by Tim

Google Goggles Review

Officially, I found out about the Google Goggles release on the MSNBC report last week along with the rest of the world.  Unofficially, I’ve known Google has been investing heavily in their image search technology for about 18 months.  In August of 2006

Tuesday, December 15, 2009 @ 8:14 am by Tim

Mobile Marketing: Top 10 Terms Every Marketer Should Know

1.)  Short Code – 3-6 number phone numbers for sending SMS or MMS messages 2.)  WAP Site – Wireless Application Protocol Site or mobile website 3.)  Mobile Analytics – WAP and Application analytics providers such as Motally and Bango 4.)  MMA – Mobile Marketing Association http://mmaglobal.com/main 5.)  2D Barcode – Funny looking barcodes that gives the user more information about something by either scanning the code with an application or …

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Tuesday, September 8, 2009 @ 8:11 am by Tim