Foursquare Going Mainstream?
Is Foursquare at the tipping point? Certainly within the blogger world they’ve received an insane amount of press over the past year. Thanks to the publicity, they’re now rumored to reach around 450,000 users and are gaining mainstream support. But, will mainstream users get enough value from “check-ins” to outweigh the inherent risks of making [...]
Mobile Red Sea
The Connected vs. the Disconnected… We just switched phone carriers from T-Mobile (using G1 Android) to Sprint (using Palm Pre). We were pretty pumped to see the attractive packages Sprint is offering these days, and although I know their service can be spotty vs some of the other carriers, the price is right for the trade off. [...]
Consumer Trends for 2010
This year cemented Twitter as the king of real-time, forever changing the way we share and absorb information. Heading into 2010, the market research firm TrendSpotting just published a collaboration of consumer behavior trends by digital media experts. This year they asked the participants to give their predictions and analysis in a Tweet style [...]
Google Goggles Review
Officially, I found out about the Google Goggles release on the MSNBC report last week along with the rest of the world. Unofficially, I’ve known Google has been investing heavily in their image search technology for about 18 months. In August of 2006
Mobile Marketing: Top 10 Terms Every Marketer Should Know
1.) Short Code – 3-6 number phone numbers for sending SMS or MMS messages 2.) WAP Site – Wireless Application Protocol Site or mobile website 3.) Mobile Analytics – WAP and Application analytics providers such as Motally and Bango 4.) MMA – Mobile Marketing Association http://mmaglobal.com/main 5.) 2D Barcode – Funny looking barcodes that gives [...]
