The average person can quickly get bogged down by the hundreds of options for developing a social presence.  Just yesterday, Google tossed their hat in the ring with Google Buzz, this foray into social networking clearly combats the success of Twitter and Facebook. I thought John Battelle captured the essence of this confusing move best in [...]

With social media being so new to so many organizations, its often difficult to determine what the real goal should be.  For the newbees, its often better to take a huge step back from the technology, platforms, widgets etc. and focus on something everyone can relate to.   Everyone has their favorite spot for a drink, their go-to [...]

For those of us who are close to the evolving trends of digital media, it was tough to miss how the convergence of real-time mediums influenced consumer behavior this holiday season. Amazon sold more kindle books than physical books on Christmas day iPod touch app downloads grew 1000% on Christmas Day, surpassing the iPhone It [...]

This year cemented Twitter as the king of real-time,  forever changing the way we share and absorb information.   Heading into 2010, the market research firm TrendSpotting just published a collaboration of consumer behavior trends by digital media experts.  This year they asked the participants to give their predictions and analysis  in a Tweet style [...]

Seth Godin has recently published an eBook called What Matters Now, where he collaborated with 70 of today’s ‘big thinkers’such as, Jason Fried, Arianna Huffington, Tim O’Reilly, and Fred Wilson to create a must read for anyone intrigued by the possibilities of the year ahead. Godin released the eBook on his Blog yesterday in typical [...]

The convergence of search and social is all the rage, over the last few weeks, since the announced deal for Google and Bing to show Tweets in their search results. I thought it would be appropriate for us to at least put a stake in the ground regarding our current opinion on the evolution of [...]

As the engagement between savvy consumers and brands rapidly evolves, it is becoming increasingly important for these brands to embrace non-traditional channels for interaction and sentiment.  Led by Amazon.com, online reviews have shaped savvy consumer behavior and created a powerful, open platform for trusted like minded opinions. Today’s savvy consumers and raving fans expect a [...]

Social media continues to evolve at a frantic pace.  The picture is becoming a little clearer on how Twitter plans to monetize their service, evidenced by Bing and Google striking search deals. It makes perfect sense Google and Bing will eventually become

David Meerman Scott, one of today’s preeminent web visionaries continues to break down the barriers for new age marketing.  He explores why it is so difficult for businesses to explore these powerful new marketing mediums.  He defies the old guard within big business and explores how to overcome the fear of implementing these new age [...]

One of today’s visionary minds, Seth Godin, creator of Squidoo, a publishing platform and community that makes it easy for you to create “lenses” online (lenses are pages, kind of like flyers or signposts or overview articles, that gather everything you know about your topic of interest–and snap it all into focus). Last week, Seth [...]