Mobile Red Sea

The Connected vs. the Disconnected… We just switched phone carriers from T-Mobile (using G1 Android) to Sprint (using Palm Pre).  We were pretty pumped to see the attractive packages Sprint is offering  these days, and although I know their service can be spotty vs some of the other carriers, the price is right for the trade off. [...]

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Mobile Web vs. Mobile Apps

Mobile continues to defy gravity. One of the reasons for this recent ascension into superstardom has been the perceived growth of mobile applications, along with the growth in Smartphone adoption. With over 2.5 billion downloads and 85,000 applications to choose from in apples app store, it is hard to deny these numbers.

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Mobile Marketing: Top 10 Terms Every Marketer Should Know

1.)  Short Code – 3-6 number phone numbers for sending SMS or MMS messages 2.)  WAP Site – Wireless Application Protocol Site or mobile website 3.)  Mobile Analytics – WAP and Application analytics providers such as Motally and Bango 4.)  MMA – Mobile Marketing Association http://mmaglobal.com/main 5.)  2D Barcode – Funny looking barcodes that gives [...]

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Mobile 2020

Mocom 2020 is an open think tank to envision the future of mobile media and communication.  It takes you back to how the mobile revolution began in 1973 when the first mobile phone call was placed in NYC, then into the logical progression of how mobile will usher in a world of disruptive, engaging and [...]

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