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We wrote a post a while back explaining the different match types in Adwords. A great match type best practice is to replicate your campaigns across all match types to manage/optimize them separately. Depending on your niche, you’ll likely see dramatic performance differences between match types over time and as you’ve broken them into separate campaigns, you’ll have the flexibility to optimize them independently. Go through the following process to …
As a Best Practice, after a week or so of running your Adwords Campaign you should scrub or weed for negative keywords matches. This is a great optimization technique which can save a lot of money and improve campaign numbers across the board. Here are the steps in running a Search Query Performance Report, it’s simple and certainly recommended to execute on a weekly to bi-weekly basis at most. Within …
After developing your keyword list, you then need to think about what “match type” you will set your terms to. To define, Google has four different matching options that determine which Google searches trigger your ads to appear.
5 steps that will give any novice the biggest bang for their Adwords buck. 1. Don’t Send Visitors to Your Homepage: An estimated 70+ percent of Adwords customers send all campaign clicks to their homepage. By and large, web visitors are lazy and want to find exactly what they’re looking for as fast as possible. Imagine you are searching for “delivery roses” and click on an Adword that sends you to …
1.) Competitors: Go to your competitor’s website(s) and click “View”>”Source” on your browser and view their meta tags for some keyword ideas: 2.) Keyword Tools: Use tools like Google Keyword Tool, Wordtracker, and Keyword Spy 3.) Punctuation: Google will recognize “women’s trek road bikes” and “womens trek road bikes.” Be sure to include any variation with hyphens or apostrophes. If you don’t, this won’t significantly affect your overall performance; it’s …
To best manage your business online, Pay-Per-Click Marketing allows you to break up your products and services so you can have full control over what levers you wish to manipulate. Below is an outside view of what an average account may look like to give you and idea.
1.) Impressions: An impression is defined as the total number of views or ad views. Depending on the keyword you’re bidding on, a term may have hundreds of thousands impressions in a day, or none at all.
2.) Clicks: A click is when a user searches a keyword you’re bidding on, engages in the ad and clicks through to your landing page.
3.) Click-Through-Rate (“CTR”): Click-Through-Rate is the percentage of users searching your keywords and clicking through to your landing page. In my experience, a solid CTR average is between 1.5% – 2.0%. In a further section, ways of improving your CTR will be discussed.
CTR = Clicks/Impressions
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