While the Google Content Network can certainly provide an advertiser with huge click volume, if not managed correctly, content ads can quickly drain your budget with minimal results. Below are a few best practices for managing Adwords campaigns within the Google Content Network: Replicate Campaigns for Content Only: From a campaign hierarchy perspective, I would recommend replicating your Search Network campaigns to Content Only campaigns and labeling them accordingly. For …
Guide to Finding Negative Keywords
As a Best Practice, after a week or so of running your Adwords Campaign you should scrub or weed for negative keywords matches. This is a great optimization technique which can save a lot of money and improve campaign numbers across the board. Here are the steps in running a Search Query Performance Report, it’s simple and certainly recommended to execute on a weekly to bi-weekly basis at most. Within …
Intro Guide to Keyword Match Types
After developing your keyword list, you then need to think about what “match type” you will set your terms to. To define, Google has four different matching options that determine which Google searches trigger your ads to appear.
Novice's Checklist to Landing Page Optimization
5 steps that will give any novice the biggest bang for their Adwords buck. 1. Don’t Send Visitors to Your Homepage: An estimated 70+ percent of Adwords customers send all campaign clicks to their homepage. By and large, web visitors are lazy and want to find exactly what they’re looking for as fast as possible. Imagine you are searching for “delivery roses” and click on an Adword that sends you to …
Adwords Campaign Structure Best Practices
To best manage your business online, Pay-Per-Click Marketing allows you to break up your products and services so you can have full control over what levers you wish to manipulate. Below is an outside view of what an average account may look like to give you and idea.
Top 10 Terms Every Search Marketer Should Know
1.) Impressions: An impression is defined as the total number of views or ad views. Depending on the keyword you’re bidding on, a term may have hundreds of thousands impressions in a day, or none at all.
2.) Clicks: A click is when a user searches a keyword you’re bidding on, engages in the ad and clicks through to your landing page.
3.) Click-Through-Rate (“CTR”): Click-Through-Rate is the percentage of users searching your keywords and clicking through to your landing page. In my experience, a solid CTR average is between 1.5% – 2.0%. In a further section, ways of improving your CTR will be discussed.
CTR = Clicks/Impressions
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