Seth Godin's eBook "What Matter's Now"

Seth Godin has recently published an eBook called What Matters Now, where he collaborated with 70 of today’s ‘big thinkers’such as, Jason Fried, Arianna Huffington, Tim O’Reilly, and Fred Wilson to create a must read for anyone intrigued by the possibilities of the year ahead. Godin released the eBook on his Blog yesterday in typical fashion, “Have fun. Here’s to a year with ideas even bigger than these.” With all …

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Tuesday, December 15, 2009 @ 7:31 am by Tim

Search and Social Convergence

The convergence of search and social is all the rage, over the last few weeks, since the announced deal for Google and Bing to show Tweets in their search results. I thought it would be appropriate for us to at least put a stake in the ground regarding our current opinion on the evolution of this topic.

Monday, November 30, 2009 @ 2:26 pm by Tim

Building Social Clout

As the engagement between savvy consumers and brands rapidly evolves, it is becoming increasingly important for these brands to embrace non-traditional channels for interaction and sentiment.  Led by Amazon.com, online reviews have shaped savvy consumer behavior and created a powerful, open platform for trusted like minded opinions.   Today’s savvy consumers and raving fans expect a personalized shopping experience, by which brands are willing to engage via whatever channel the …

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Wednesday, November 18, 2009 @ 11:28 am by Tim

Rethinking Brands in Public

One of today’s visionary minds, Seth Godin, creator of Squidoo, a publishing platform and community that makes it easy for you to create “lenses” online (lenses are pages, kind of like flyers or signposts or overview articles, that gather everything you know about your topic of interest–and snap it all into focus). Last week, Seth and his team launched Brands in Public.  Their objective at first glance was to consolidate …

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Monday, September 28, 2009 @ 7:19 am by Tim