One of my favorite concepts that ties directly into social media is the idea of social proof. Social proof can come in many forms on the social web but the form I want to talk about today is subscribers and followers. I always find it interesting that at a certain point people are more apt to follow or assign value to another person based on the audience or perceived audience they …
Out with the Old, In with the New
David Meerman Scott, one of today’s preeminent web visionaries continues to break down the barriers for new age marketing. He explores why it is so difficult for businesses to explore these powerful new marketing mediums. He defies the old guard within big business and explores how to overcome the fear of implementing these new age concepts. At the end of the day, this is how to do marketing the right …
Wednesday, October 7, 2009 @ 9:22 am by Tim
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