By using landing page best practices, you will have a nice head start in creating an effective landing page, however landing page optimization is an ongoing process of continuous tweaking and testing. Heatmapping tools help streamline this process, by taking the guess work out of what people are likely doing on your landing pages. Combining metrics from heatmapping, traditional analytics, and your CRM will give you a true 360 degree …
Blog SEO Strategy Using Google Keyword Tool
Using Google Keyword Tool for Blogging: Have you ever had a bloggers block? Or maybe you get stumped on what to title your blog or how to slug your urls. By using the Google Keyword Tool, you can easily enter whatever subject your writing about and instantly receive the associated long tail keywords and search volumes. By using these long tail keywords as the title and/or url slugs of your …
Building a Killer Keyword List
1.) Competitors: Go to your competitor’s website(s) and click “View”>”Source” on your browser and view their meta tags for some keyword ideas: 2.) Keyword Tools: Use tools like Google Keyword Tool, Wordtracker, and Keyword Spy 3.) Punctuation: Google will recognize “women’s trek road bikes” and “womens trek road bikes.” Be sure to include any variation with hyphens or apostrophes. If you don’t, this won’t significantly affect your overall performance; it’s …
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