Heat Mapping for Landing Page Optimization

By using landing page best practices, you will have a nice head start in creating an effective landing page, however landing page optimization is an ongoing process of continuous tweaking and testing.  Heatmapping tools help streamline this process, by taking the guess work out of what people are likely doing on your landing pages.  Combining metrics from heatmapping, traditional analytics, and your CRM will give you a true 360 degree …

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Tuesday, March 2, 2010 @ 7:11 am by Tim

Social Media vs. SEO

Over the past 6-12 months or so, there has been some serious rivalries between the marketers who believe SEO is dead and those that do not.   Obviously, social media is exploding and turning the web into a very different place than it was 3 or 4 years ago.  Static web content is like newpaper, day old news, or even worse year old news.  Whenever the SEO vs Social debate …

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Friday, February 5, 2010 @ 6:26 am by Tim

Working on Local Search

Over the last year the discussions about local search have grown and people have begun to have more than a basic understanding of how search engines rank for local establishments versus traditional SEO. Having some clients that are setup to run on a regional and even hyper local level I have obtained a crash course in thinking about local search over the last few years. There are four main tenants …

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Thursday, January 7, 2010 @ 9:40 am by Kevin

Blog SEO Strategy Using Google Keyword Tool

Using Google Keyword Tool for Blogging: Have you ever had a bloggers block?  Or maybe you get stumped on what to title your blog or how to slug your urls.  By using the Google Keyword Tool, you can easily enter whatever subject your writing about and instantly receive the associated long tail keywords and search volumes. By using these long tail keywords as the title and/or url slugs of your …

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Thursday, January 7, 2010 @ 8:06 am by Tim

Evolution of Social Search

With the news today, Google released some future innovations in the areas of real-time, mobile and social search, it further validates the importance of looking at these three corners of the golden triangle, as one medium to connect with today’s savvy consumer.

Tuesday, December 8, 2009 @ 8:38 am by Tim

The Saint Consulting Group

The Saint Consulting Group combined a need for SEO improvement, site reorganization, and the deployment of a central social media campaign to tie the social media usage of individual employees together.

Tuesday, November 24, 2009 @ 11:10 am by Kevin

Building a Killer Keyword List

1.) Competitors: Go to your competitor’s website(s) and click “View”>”Source” on your browser and view their meta tags for some keyword ideas: 2.) Keyword Tools: Use tools like Google Keyword Tool, Wordtracker, and Keyword Spy 3.) Punctuation: Google will recognize “women’s trek road bikes” and “womens trek road bikes.” Be sure to include any variation with hyphens or apostrophes. If you don’t, this won’t significantly affect your overall performance; it’s …

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Sunday, November 22, 2009 @ 6:00 pm by Tim

SEO For WordPress Step Four: Implementing Your Strategy

We’ve established our goals, done our research, and have devised our strategy… it is now time to implement it. 1) Install the proper plugins. There are tons of wonderful plugins available for WordPress when it comes to SEO management. I am sure there are ones that I may not be using that are the bee knees. (I just wanted to say bees knees once.) The ones that I recommend are …

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Tuesday, August 11, 2009 @ 11:06 am by Kevin
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SEO For WordPress Step Three: Create Your Strategy

Now that you have set your goals and have done your research it is time to begin to map out your complete strategy. First take your spreadsheet with all of your URLS and create columns for the following information: Title- This is the title of the post/page. With the plugins we will be using in the next step it is not what people see on the page as the page/post …

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Friday, August 7, 2009 @ 7:14 am by Kevin
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SEO For WordPress Step Two: Do Your Research

Now that you have determined your goals for your SEO overhaul it is time to do a little research before you develop your strategy. First do a little research on yourself. 1) Run your site through website grader. While I agree with most SEO industry people that website grader is a very general tool and dangerous in that it could lead to false complacency it is still good enough to …

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Thursday, August 6, 2009 @ 6:51 am by Kevin
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