SEO For WordPress Step Two: Do Your Research

Now that you have determined your goals for your SEO overhaul it is time to do a little research before you develop your strategy. First do a little research on yourself. 1) Run your site through website grader. While I agree with most SEO industry people that website grader is a very general tool and dangerous in that it could lead to false complacency it is still good enough to …

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Thursday, August 6, 2009 @ 6:51 am by Kevin
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SEO For WordPress Step One: Determine Your Goals

I know I harp on the concept of goals way too much in this blog but when establishing your SEO strategy you need to determine your goals because it will create a roadmap for your strategy. If you aren’t sure how to determine your goals for SEO you can answer these two: 1) What keywords would you like to rank for?  (start with 10-20) 2) Who are your competitors that …

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Wednesday, August 5, 2009 @ 8:48 am by Kevin
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The Value Of SEO And Your Blog

Last week I read a post on problogger.net where Darren had a conversation with someone who was telling him that SEO on a blog is overrated: Earlier today I had a debate via instant messaging with another blogger who told me that Search Engine Optimization doesn’t make any difference any more. They argued that you just need to provide good content and search engine rankings look after themselves. Darren clearly …

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Tuesday, August 4, 2009 @ 10:17 am by Kevin
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Social Media vs. SEO vs. Web Design, Why Does It Have To Be A Battle?

I don’t understand why the world of Internet marketing is so fractured. It seems like there are three camps with each camp bashing the other. People will bash SEO disciples saying that they over promise, under deliver, and use shady techniques to game a system where nobody completely understands all the rules. Then you have people bashing social media believers saying that the ROI is poor, well that is if …

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Wednesday, June 3, 2009 @ 9:32 am by Kevin
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Make sure you have a strong base to work from

The other day I got into an interesting Twitter conversation about a friend of mine that currently has: a website, a blog on another domain, and a Tumblr blog along with a lot of various social media outposts. She is in the entertainment industry and has a strong personal brand not the contrived social media personal brand that people on Twitter think they have. She has an actual published book, …

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Thursday, April 23, 2009 @ 7:23 am by Kevin
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You Need To Walk Before You Can Run With Social Media

Often when individuals or businesses talk about social media they look more at the end goal or the technology that is involved than they do examining themselves. When I sit down with a client I always make sure that they have a couple of bases covered before we even begin to put a larger plan in place. Before I look at those bases I just want to explain my philosophy …

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Wednesday, January 21, 2009 @ 8:49 am by Kevin
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