David Meerman Scott, one of today’s preeminent web visionaries continues to break down the barriers for new age marketing. He explores why it is so difficult for businesses to explore these powerful new marketing mediums. He defies the old guard within big business and explores how to overcome the fear of implementing these new age concepts. At the end of the day, this is how to do marketing the right …
Social Land Grab
Everyone knows the first thing to do before creating a website and/or company for that matter is come up with a name and subsequent url. For years, entrepreneurs and marketers have searched high and low on GoDaddy to find what precious .com real estate is still available without resorting to premium url prices. In 2009 however, finding the right .com real estate is just the start, next step is see …
Monday, September 14, 2009 @ 5:47 pm by Tim
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One Hand Washes the Other
With the proliferation of Smartphones offering features on the fly like GPS, touch screens, video recording and high quality cameras, a potential groundbreaking evolution is taking place when mobile phone manufactures and social networks become allies. With the average person spending 20 minutes a day on Facebook alone, this type of consumer interaction will be pivotal in the growth of both mediums creating a more social web. Social networks want …
Tuesday, August 11, 2009 @ 10:07 am by Tim
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Must be nice to be a Accidental Billionaire
If you are looking for a quick summer read for your long awaited vacation. Boston’s own Ben Mezrich, takes you on a wild ride in “The Accidental Billionaires: The Founding of Facebook A Tale of Sex, Money, Genius and Betrayal”. Amazing journey from Harvard, to the Valley and something for everyone in-between. Enjoy your summer vacation!
Tuesday, July 28, 2009 @ 7:05 am by Tim
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Tags: facebook, social media marketing
Clever Twitter Review
Every so often something comes along that is just pure genius. Paul Constant reviews twitter in 140 character paragraphs. Writing one of the smartest explorations of new media on his Blog ‘The Stranger.”
Tuesday, June 30, 2009 @ 2:04 am by Tim
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Facebook vs. Google
Facebook, an unlikely opponent has taken shape to try and unseat Google the “Godfather of the Internet.” Mark Zuckerberg, CEO and cofounder of Facebook has set off on an exploration few thought possible – to lead the next generation of the Internet. The social network phenomenon has now blossomed into a popular online destination used by both teenagers and adults of all ages with more than 200 million users. It’s …
Thursday, June 18, 2009 @ 7:02 am by Tim
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Twittle Me This, Twiddle Me That
By this point most people have heard of the social media phenomenon ‘Twitter’. If you have not, Steven Johnson at Time, hits a home run exploring the concept in “How Twitter Will Change the Way Live”. He challenges us to wrestle with this micro-blogging site for reasons most us thought impossible when we first heard about the meager-140 character message updates. When you hear him talk with Evan Williams and …
Saturday, June 6, 2009 @ 6:50 am by Tim
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My Twitter, Facebook, and Site Grader Scores… What does it mean?
My Twitter grader score is- 98.7 My Facebook grader score is- 99.4 (I am currently ranked 33rd in the world!) My Website grader score is- 97.5 What does it all mean? Absolutely nothing. Is it fun to check these out? Yup. Is it a nice boost to my ego and a pat on the back? If I thought it mattered, sure. Is there real relevancy to anything? Not really. While …
Tuesday, January 20, 2009 @ 9:29 am by Kevin
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Three c’s of the social web part 1: content
As I have grown as a social web user I have formed an attitude on how to use the social web and applied it to my personal and professional life. My daily actions on the web are dictated by the Three C’s: content, communication, and consistency. Over time I have developed these Three C’s by happenstance, experimentation, and examining how others use the social web. Developing and learning these three …
Monday, October 6, 2008 @ 2:51 pm by Kevin
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How do you run a social media program on MySpace? Part 2
This is the second part of my case study of how to run a social media campaign on MySpace.com, using one of my former clients as an example. You can read part one which talks about establishing a social media foothold on MySpace. During our first meeting we determined the following: 1) The customer’s goals-to drive people to their website 2) Their customers’ demographics- male dominated 16-35 age bracket Knowing …
Tuesday, September 30, 2008 @ 12:09 pm by Kevin
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