Twitter Analysis: Making Measurement Meaningful

Here’s another great guest post from our friend Mike Layton, Co-Founder of the hot social monitoring startup, Symscio, Inc.  It is important to remember that measurement programs will vary, but hopefully this post will assist you in asking the right questions towards setting up a meaningful measurement program. If you have any comments or questions, we’d love to hear from you. If you would like to learn more, Symscio can …

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Wednesday, April 14, 2010 @ 4:28 pm by Tim

Bartender Turned Chief Listening Officer

With social media being so new to so many organizations, its often difficult to determine what the real goal should be.  For the newbees, its often better to take a huge step back from the technology, platforms, widgets etc. and focus on something everyone can relate to.   Everyone has their favorite spot for a drink, their go-to place for a good hair cut, or their secret hole in the wall for Italian.  What …

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Tuesday, February 2, 2010 @ 12:33 pm by Tim