The average person can quickly get bogged down by the hundreds of options for developing a social presence.  Just yesterday, Google tossed their hat in the ring with Google Buzz, this foray into social networking clearly combats the success of Twitter and Facebook. I thought John Battelle captured the essence of this confusing move best in [...]

Over the past 6-12 months or so, there has been some serious rivalries between the marketers who believe SEO is dead and those that do not.   Obviously, social media is exploding and turning the web into a very different place than it was 3 or 4 years ago.  Static web content is like newpaper, [...]

When last Tuesday’s special election for the Massachusetts Senate seat held by Ted Kennedy for almost 50 years went to a little known Republican, there was little doubt his excellent use of social channel contributed to his historic win.  Since the blockbuster win by President Obama in 2008, it’s certainly not politics as usual when [...]

Departmentalizing Twitter Goals: In order for your Twitter strategy to become pervasive throughout your organization, its important for the departmental stakeholders to understand what’s in it for them.  The value of Twitter is vastly different for PR vs Sales or C-Suite vs Customer Service, as well as different types of organizations (Non Profits, B2C, B2B etc.).  Its [...]

With Twitter quickly becoming a central piece of 2.0 corporate communication, we thought it would be helpful to provide some insight on our “Corporate Twitter Strategy for 2010,” in a Two Part blog post. Auto No-Follow: While 2008/2009 were the years of auto following anyone that followed you on Twitter to build your base, 2010 will [...]

For those of us who are close to the evolving trends of digital media, it was tough to miss how the convergence of real-time mediums influenced consumer behavior this holiday season. Amazon sold more kindle books than physical books on Christmas day iPod touch app downloads grew 1000% on Christmas Day, surpassing the iPhone It [...]

This year cemented Twitter as the king of real-time,  forever changing the way we share and absorb information.   Heading into 2010, the market research firm TrendSpotting just published a collaboration of consumer behavior trends by digital media experts.  This year they asked the participants to give their predictions and analysis  in a Tweet style [...]

Everyone loves getting a deal, but everyone loves to talk about it even more…its human nature.  Over the past 6 months, Groupon is on a massive traffic surge and along the way lined its coffers with significant revenue growth and a smooth $30 million in VC.  Groupon has single handedly

After having a few days to relax over the Holidays, I’ve had some time to comb through and analyze our monthly Blog/Twitter traffic for November/December.  I’m happy to report a 451% increase in monthly visits to our site in December!  Analyzing how our web traffic relates to our presence on Twitter (twitter.com/convertiv) provided some interesting correlating [...]

Seth Godin has recently published an eBook called What Matters Now, where he collaborated with 70 of today’s ‘big thinkers’such as, Jason Fried, Arianna Huffington, Tim O’Reilly, and Fred Wilson to create a must read for anyone intrigued by the possibilities of the year ahead. Godin released the eBook on his Blog yesterday in typical [...]