Search and Social Convergence

The convergence of search and social is all the rage, over the last few weeks, since the announced deal for Google and Bing to show Tweets in their search results. I thought it would be appropriate for us to at least put a stake in the ground regarding our current opinion on the evolution of this topic.

Monday, November 30, 2009 @ 2:26 pm by Tim
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Building Social Clout

As the engagement between savvy consumers and brands rapidly evolves, it is becoming increasingly important for these brands to embrace non-traditional channels for interaction and sentiment.  Led by Amazon.com, online reviews have shaped savvy consumer behavior and created a powerful, open platform for trusted like minded opinions.   Today’s savvy consumers and raving fans expect a personalized shopping experience, by which brands are willing to engage via whatever channel the …

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Wednesday, November 18, 2009 @ 11:28 am by Tim
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The Rise of Social TV for Mobile

As Social Media continues to influence how we absorb information, most flat surfaces will turn into displays and become repurposed with some type of social depiction. This type of continuous interaction will begin to shape Social TV, while tremendously expanding the reach for online media aggregators, global brands and politicians. Pretty soon, anyone with a video camera and a mobile phone will be able to stream live broadcasting. Social TV will combine …

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Thursday, November 12, 2009 @ 5:54 pm by Tim
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Social Land Grab

Everyone knows the first thing to do before creating a website and/or company for that matter is come up with a name and subsequent url. For years, entrepreneurs and marketers have searched high and low on GoDaddy to find what precious .com real estate is still available without resorting to premium url prices. In 2009 however, finding the right .com real estate is just the start, next step is see …

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Monday, September 14, 2009 @ 5:47 pm by Tim
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