Twitter Analysis: Making Measurement Meaningful

Here’s another great guest post from our friend Mike Layton, Co-Founder of the hot social monitoring startup, Symscio, Inc.  It is important to remember that measurement programs will vary, but hopefully this post will assist you in asking the right questions towards setting up a meaningful measurement program. If you have any comments or questions, we’d love to hear from you. If you would like to learn more, Symscio can …

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Wednesday, April 14, 2010 @ 4:28 pm by Tim
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Tweeting for Visitors

After having a few days to relax over the Holidays, I’ve had some time to comb through and analyze our monthly Blog/Twitter traffic for November/December.  I’m happy to report a 451% increase in monthly visits to our site in December!  Analyzing how our web traffic relates to our presence on Twitter (twitter.com/convertiv) provided some interesting correlating metrics.  Not surprisingly, our top three days in terms of web traffic directly overlaped our top three …

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Sunday, December 27, 2009 @ 8:29 pm by Tim
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