Our guest blogger and rising star, Kristin Dziadul from KD Media provides her take on what the future of location based apps may bring to everyday consumers. What if companies instantly rewarded you based on the amount of your check-ins per month at a particular venue? Foursquare and other location-based applications are transforming the way people [...]

Departmentalizing Twitter Goals: In order for your Twitter strategy to become pervasive throughout your organization, its important for the departmental stakeholders to understand what’s in it for them.  The value of Twitter is vastly different for PR vs Sales or C-Suite vs Customer Service, as well as different types of organizations (Non Profits, B2C, B2B etc.).  Its [...]

With Twitter quickly becoming a central piece of 2.0 corporate communication, we thought it would be helpful to provide some insight on our “Corporate Twitter Strategy for 2010,” in a Two Part blog post. Auto No-Follow: While 2008/2009 were the years of auto following anyone that followed you on Twitter to build your base, 2010 will [...]

Lately, I’ve found that many clients are looking for ways to effectively manage their Social and Search relationships within their CRM (Customer Resource Management) strategy.  As most of our clients are also Salesforce.com users, I thought a helpful post would be a review of our favorite Social/Search Appexchange Apps.  While some of these apps are [...]

For those of us who are close to the evolving trends of digital media, it was tough to miss how the convergence of real-time mediums influenced consumer behavior this holiday season. Amazon sold more kindle books than physical books on Christmas day iPod touch app downloads grew 1000% on Christmas Day, surpassing the iPhone It [...]

This year cemented Twitter as the king of real-time,  forever changing the way we share and absorb information.   Heading into 2010, the market research firm TrendSpotting just published a collaboration of consumer behavior trends by digital media experts.  This year they asked the participants to give their predictions and analysis  in a Tweet style [...]

After having a few days to relax over the Holidays, I’ve had some time to comb through and analyze our monthly Blog/Twitter traffic for November/December.  I’m happy to report a 451% increase in monthly visits to our site in December!  Analyzing how our web traffic relates to our presence on Twitter (twitter.com/convertiv) provided some interesting correlating [...]

Forget the boring “Top 10 Lists,” listen to Rich Wong, investor in some of the hottest companies in mobile (Admob, Getjar) and social (Facebook, Groupon).  Below is a great interview via @scobleizer of Rich recapping 2009 and giving his predictions of 2010; covering topics such as the unexpected growth of social e-commerce, how apps vs [...]

Seth Godin has recently published an eBook called What Matters Now, where he collaborated with 70 of today’s ‘big thinkers’such as, Jason Fried, Arianna Huffington, Tim O’Reilly, and Fred Wilson to create a must read for anyone intrigued by the possibilities of the year ahead. Godin released the eBook on his Blog yesterday in typical [...]

With the news today, Google released some future innovations in the areas of real-time, mobile and social search, it further validates the importance of looking at these three corners of the golden triangle, as one medium to connect with today’s savvy consumer.