Paid and earned media
Results:
Convertiv increased general web traffic for Vlingo by 326%, its Facebook fan base by 253% and its YouTube video views by 536%.
Overview:
Vlingo, the world’s most popular virtual mobile assistant provider, tapped Convertiv to create and implement an integrated approach to increasing inbound traffic and downloads by leveraging search and social media channels.
Services:
SEO, PPC, Blog Development and Editorial Calendar Creation, Social Media Strategy, Influencer Targeting, Facebook Campaign Management
Solution:
After managing Vlingo’s paid search account for several months, Convertiv leveraged valuable search data as the foundation for a larger integrated digital marketing strategy. Armed with a full current-state analysis and future-state roadmap, Convertiv worked with Vlingo to overhaul its inbound lead funnel, organic search approach, community management and reporting.
Going Forward:
Convertiv continues to work with Vlingo in building their community through editorial calendar creation, influencer outreach, ongoing SEO and paid media management.
