Applying Creative to Editorial Content That Works

@Cassie

If you follow any of the big name brands on social media, then you’ve probably noticed the images that most often accompany their posts. Successful brands are following this best practice because of the staggering fact that 90% of the information transmitted to our brains is visual. We are much more likely to remember an image we see rather than the plain text we read, and because of that fact, posts with pictures will almost always outperform content that fails to include visuals altogether. As social media marketers, we need to be capitalizing on this knowledge while being mindful of the fact that each platform has its own rules when it comes to sharing pictures. Dimensions vary across networks and the style of photo you use on Pinterest may not be the right fit for Instagram. So before you begin sharing, make sure you’re following these general guidelines.


 A Breakdown: Image Guidelines Per Platform

Facebook

Image Dimensions: 1200×1200

Images on Facebook should be of professional quality. Since this platform has moved towards a paid approach, you’ll be spending ad dollars and competing to get your content seen. Therefor, you’ll want to make sure the pictures that appear in the feeds of those you’re targeting draw attention and encourage engagement. Facebook is the perfect platform to build a strong brand voice, so make sure you keep a consistent tone and include branded elements when appropriate, whether that be by including logos on your images or using similar layouts for your various theme days. Also remember that Facebook limits the amount of text you can put on a promoted image to 20% or less. So if you’re looking to put ad spend behind your content, you’ll want to save the text for the body of the post itself.

Pinterest

Image Dimensions: 600×700

Pinterest is another platform you’ll want to lean on professional imagery for. The channel is completely built around visual stimulation, so in order to grab the attention of potential pinners, you need to make sure you’re sharing content that’s appealing to the eye and optimized for maximum engagement. Your pictures should be high quality, include branding (like your logo), have accompanying descriptions and should link back to their original sources (which should be brand owned).

Instagram

Image Dimensions: 510×510

Instagram is the channel you can turn to when you want to have a little more fun with your visual approach. This platform is still run organically (for now) and is great because those who are seeing your pictures are choosing to do so by actively seeking you out and following you. In order to keep your followers happy though, you need to keep your overall aesthetic consistent. Applying similar photo filters, using a repetitive base color to ground your images and committing to a cohesive style will help you when building your page. You don’t want every single picture to look the same, but you do want fans to be able to take a step back and see one overarching storyline when looking at the entire body of your work.

Twitter

Image Dimensions: 880×440

If you haven’t thought to include images with your tweets, now is the time to start doing so. A tweet with an accompanying image will garner more attention than one without, so you’d be missing out on a huge opportunity by neglecting to attach one. When you’re choosing your photos, remember that properly sized images on Twitter appear in a more horizontal frame than pictures you see on Facebook or Instagram. So if you’re thinking of repurposing a Facebook picture for Twitter picture use, you might need to play around with the layout a bit. Like Instagram, Twitter offers the opportunity to be a little more playful, so don’t be afraid to tweet lighter content or to try out fun features like photo collages.

Additions & Feedback

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