For Convertiv Marketing Spend Calculator
- What is the ending ARR for 2019?
- What is the ARR goal for the end of 2020?
- What is the percentage of growth from increase in existing customers vs net new?
- What is the average ARR per deal?
- What is the makeup of the sales team? (Field Sales, Inside Sales + Field Sales, Channel, Internet)
For a Custom TCO Calculator
What inputs do you anticipate asking visitors for? (Keep in mind what you ask for should be dictated by what lifecycle stage you are targeting the calculator with)
- An understanding of money/time saved
- An understanding of what offering [CLIENT] provides that would work best for their business
- An understanding of what inefficiencies in general exist within a potential customers org
- An understanding of how [CLIENT] solution solves a relevant issue
What will a visitor will walk away from the calculator with? A single number? A PDF? A meeting scheduled?