CNV spin is: the notion of companies having and maintaining a first-party data strategy is pivotal. Convertiv is helping companies shift to an agnostic stance on tool usage and focus on the integrity of the data from creation to usage. In the past, we have had great success with open-source tooling that our clients can integrate and retain access to, with significant cost savings, utilizing Convertiv to configure and maintain them. This allows full ownership of data warehousing (e.g. Postgres or Redshift) and data pipeline infrastructure (e.g. Snowplow) that runs on clients’ cloud accounts (e.g. AWS).