Marketing Exec. Top-of-mind Topics
User Experience Design (UX) – increase conversion, modernize design
- Sitemap Assessment
- Assess the structure of the site to ensure optimal flow for key personas
- Web Kit
- Artifact to extend consistent branding for digital assets (website, landing pages, newsletters)
- Refreshed, conversion based, modular design
- Refreshed, responsive design incorporating current branding (logo, colors), leveraging best practices for conversion optimization
1st Party Data Strategy – shore up against changes to Google Chrome and access to
3rd Party Data slated for 2022 and gain granular insight into events across identified properties
- Platform and tool consolidation
- Reduce costs and streamline marketing technology
- Data warehouse containing event-based data
- Collect and store 1st party data to inform marketing programs in the near and long term
- Data collection pipeline
- “wire up” the necessary tools and cloud storage for collection and storage of data
- Reporting & Analytics
- Automate performance reporting
- Enable marketing to connect the dots from anonymous visitor to paying customer for attribution and into the product
Account-Based Marketing – focus paid media against targeted accounts within specific verticals
- Strategy and setup
- Understand and/or identify target account list, asset inventory, pipeline targets, flesh out program mechanics
- Keyword research
- Surge Data
- Leverage 3rd party provider intent data to inform prioritizing sales prospecting and targeted digital ads
- Licensing fee – out of scope
- Media management & optimization
- Manage and optimize spend and efforts across recommended platforms (Programmatic, Facebook, LinkedIn)
- Ad Copy
- Provide ad copy recommendations and image criteria
- Landing page template
- Design, development and QA of (1) modular landing page template
For pricing, we are a pretty reasonable partner and can structure these as projects ($25-50K range) or monthly retainer ($10-$20K/m range, over a quarter). We focus on long term working relationships, so we are most interested in delivering a win for M33 and see where that takes us. Much like placing a CRO within your portfolio companies, I don’t think it will be hard to prove our value, once we can collaborate with some of your folks.